Part of building a personal brand and building an author platform as an author is to continually reach out to others via your website, telephone, social media and through face-to-face networking opportunities (e.g. professional, social and other group meetings). In such instances when you first meet someone, you will likely be asked, What do you do?” Many people have been taught to …
Writers and other professionals can enhance their image, attract more positive attention and potentially sell more books, products and services by creating a personal brand. In effect, this involves taking proactive steps to generate ongoing word-of-mouth marketing efforts through which others spread the word about the value of initiatives that can be obtained from an individual and/or their organization. The …
The top-selling customer service textbook in the United States, Customer Service Skills for Success by Robert W. Lucas, is now in print from McGraw-Hill. This 6th edition includes four-color layout with more images to enhance the content and a completely changed graphic appearance. In the book, readers will find real-world customer service issues and provides a variety of updated resources, activities and examples for customer service …
In order to sell your books, whether you work with a traditional publisher or are a self published or INDIE author, it is crucial that you include strategies for building an author platform to get more exposure as part of your book marketing plan. Take a few minutes to jot down responses to the following questions on a sheet of paper. Use this …
Many writers and authors create blogs based on their content expertise in order to name and brand recognition and to increase opportunities to sell their products and services. This free marketing vehicle allows you to demonstrate what you do as an author and professional. It can also provide a network to help spread the word about your books and other works. …
It is not enough to simply publish a book and expect it to sell. Part of your marketing strategy should contain ways to stay in front of your audience by writing articles that tie to the book theme or content. For example, if you write children’s books, you could write articles for parents related to a theme covered in your …
There is still time to register for the March 8, 2014 Florida Authors and Publishers (FAPA) Spring Conference. This year’s event will be held at NOVA Southeastern University off I-4 near the Millenia Mall in Orlando, Florida. from noon-5:00 p.m. Designed for self publishers and authors who want to learn how to self publish, this conference is a must attend event …
It is still not too late to register for the March 8, 2014 Florida Authors and Publishers (FAPA) Spring Conference. This year’s event will be held at NOVA Southeastern University off I-4 near the Millenia Mall in Orlando, Florida. from noon-5:00 p.m. Designed for self publishers and authors who want to learn how to self publish, this conference is a must …
People form an opinion about you and the products and services you represent in seconds and first impressions typically do not change, or at least change slowly. That is why you should never forget that you are always “on stage” when it comes to meeting people. In other words, there is a possibility that you will encounter likely customers and …
Many authors often leave money on the table by failing to follow-up their book(s) with residual products and materials that can either enhance, complement or add to their book content or serve as tangible reminders of content or characters. Think of how many well-known authors capitalize on the passion of their fans by creating a series of items that are purchased …