Using Personal Branding Initiatives to Create Passive Income

Using Personal Branding Initiatives to Create Passive IncomeWriters and other professionals can enhance their image, attract more positive attention and potentially sell more books, products and services by creating a personal brand. In effect, this involves taking proactive steps to generate ongoing word-of-mouth marketing efforts through which others spread the word about the value of initiatives that can be obtained from an individual and/or their organization.

The goal of any branding initiative(s) is to develop a persona and reputation of being the “go to” source for specific products and services. In doing so, the author/professional can begin to create what is known as passive income or residual income streams. Once these revenue sources are in place (e.g. personal website sales, sites such as, internet sales through sites like eBay, or by generating money via pay-per-click ads placed on their site or blogs by companies such as GoogleAds or Commission Junction), money can be generated literally while they sleep.

For additional ideas on creating a personal brand, personal branding tips and how to make money, get a copy of Make Money Writing Books: Proven Profit Making Strategies for Authors.

About Robert W. Lucas

Bob Lucas has been a trainer, presenter and adult educator for over four decades. He who has written hundreds of articles on training, writing, self-publishing and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain based learning and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.
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