Marketing / Selling Books

Build Your Nonfiction Author Platform to Sell More Books

Would you like to have an established list of potential buyers for your next book before you even write it? Would you like to have other people selling your book for you at no cost by sharing information about it with their networks? If the answer to these questions is “yes,” I suggest that you build your nonfiction author platform to sell more books before …

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Robert W. Lucas to Speak at Florida Writers Association Mini-Conference

Author Robert W. Lucas to speak at Florida Writers Association mini-conference for nonfiction authors at the Hilton Orlando/Altamonte Springs on June 25, 2016. Along with Bob, other successful authors and other writing industry professionals will conduct sessions designed to help current and aspiring authors build their knowledge related to writing, producing, marketing and selling books and building an author platform. Bob’s three- hour session, The Business of Writing: …

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2016 Next Generation Indie Book Awards Finalist – Robert W. Lucas

I am excited to share that my first self-published book, Make Money Writing Books: Proven Profit Making Strategies for Authors was selected as a Finalist in the Writing/Publishing category of the 2016 Next Generation Indie Book Awards. The book shares best practices related to my writing and promoting thirty-seven books during the past two decades. It covers strategies and ideas for: Financially …

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2016 Book Fairs and Writers Conferences

In my presentations to authors and publishers on how to capitalize on their books and generate revenue, one of the points that I stress relates to authors and publishers attending book fairs and author and writer conferences regularly. By getting and staying in front of people and networking, any author improves his or her chances of making valuable contacts, identifying useful resources …

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Robert W. Lucas to Present Capitalizing on Your Writing Session

Robert W. Lucas, author of thirty-seven book and hundreds of articles, will be presenting another one of his free author events titled, Capitalizing on Your Writing: Strategies for Recognition and Making Money, at the Alafaya Branch of the Orange County (Florida) Public Library in Orlando, Florida this Saturday (March 26) at 3:00 pm. The program is for established and aspiring authors …

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2016 Venice Book Fair and Writers Festival Summary

My first trip to the Venice, Florida Book Fair on Saturday was a good experience. Like other authors, I am always looking for new ways and venues to facilitate personal branding, share information with potential readers, do some book marketing and sell books. There were 46 people registered at this year’s authors event, which is held adjacent to the Venice Farmers …

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Robert W. Lucas – Exhibiting at the Venice Book Fair and Writers Festival March 18-19, 2016

Robert W. Lucas, internationally-known author and contributor of 37 books, will have his books on display and be available for signings on Saturday March 19 at the Venice Beach Book Fair and Writers Festival. For over three decades, Bob has written business skills books for a variety of publishers, including: McGraw -Hill, Jossey-Bass/Pfeiffer, American Management Association, Association for Talent Development, …

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Robert W. Lucas to Speak at the Orange County Public Library

Internationally-known author of thirty-seven books, Robert W. Lucas, will speak at the Orange County Public Library in downtown Orlando, Florida on Sunday, February 28, 2016 at 4pm. The author’s presentation titled Capitalize on Your Writing: Strategies for Recognition and Making Money will provide strategies and tips on personal branding and book marketing. Attendees will learn how to expand their author platform, identify …

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