Many authors write books because they have a variety of intrinsic or extrinsic motivators pushing them to do so. Some write because they are driven by an internal need to communicate with the world. For example, they might desire to leave a mark on the world, a legacy for their family, or they may have a message they want to share. For others, …
Writers and other professionals can enhance their image, attract more positive attention and potentially sell more books, products and services by creating a personal brand. In effect, this involves taking proactive steps to generate ongoing word-of-mouth marketing efforts through which others spread the word about the value of initiatives that can be obtained from an individual and/or their organization. The …
Authors often forget that they must sell themselves along with their books. The key to selling more books, is to project a positive, can do and professional image to everyone who sees you. Take a look in the mirror and honestly assess your physical appearance. Among other things look at the following and ask yourself, “Is this an image that …
There are many ways to effectively market and sell your nonfiction books once they are published. One simple strategy that I recommend is to maximize the use of personal contacts, your writing, and technology to gain a foothold and stand out from all the other authors and books on the market. In a world where people are overwhelmed by information, you …
Publishing a book makes you an instant expert or celebrity. Take advantage of that elevated position to get in front of others as a presenter or trainer to share your knowledge, experiences, and skills, or to do readings of your book content. Doing this can help you build an author platform, increase your personal brand, and promote your book(s). There will …
Social media and the Internet have become “the” place for authors to sell their nonfiction books and develop their personal brand. With a virtually free environment where you can connect with others to make them aware of your books, products and services, it becomes a no-brainer for you to consider these venues as part of your marketing plan. Facebook, Twitter, …