Tag Archives: personal brand

Personal Branding Tips for Authors

Posted on April 30, 2014 by bob lucas

Many authors write books because they have a variety of intrinsic or extrinsic motivators pushing them to do so. Some write because they are driven by an internal need to communicate with the world. For example, they might desire to leave a … Continue reading →

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Using Personal Branding Initiatives to Create Passive Income

Posted on April 28, 2014 by bob lucas

Writers and other professionals can enhance their image, attract more positive attention and potentially sell more books, products and services by creating a personal brand. In effect, this involves taking proactive steps to generate ongoing word-of-mouth marketing efforts through which … Continue reading →

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Personal Branding Can Help You Sell More Books

Posted on October 9, 2013 by bob lucas

Authors often forget that they must sell themselves along with their books. The key to selling more books, is to project a positive, can do and professional image to everyone who sees you. Take a look in the mirror and … Continue reading →

Posted in book ideas for nonfiction authors, Book marketing, building an author platform, how to market a book, ideas for authors, personal branding, promoting books, Success tips for authors, Tips for Authors | Tagged , , , , , | Comments Off on Personal Branding Can Help You Sell More Books

Effectively Building Personal Brand and Market Recognition as an Author

Posted on August 25, 2013 by bob lucas

There are many ways to effectively market and sell your nonfiction books once they are published. One simple strategy that I recommend is to maximize the use of personal contacts, your writing, and technology to gain a foothold and stand out … Continue reading →

Posted in book ideas for nonfiction authors, Book marketing, building an author platform, how to market a book, ideas for authors, making money as an author, personal branding, promoting books, promoting books online, residual income for authors and writers, Success tips for authors, Tips for Authors | Tagged , , , , , , | Comments Off on Effectively Building Personal Brand and Market Recognition as an Author

How to Market a Book Through Speaking Engagements

Posted on August 17, 2013 by bob lucas

Publishing a book makes you an instant expert or celebrity. Take advantage of that elevated position to get in front of others as a presenter or trainer to share your knowledge, experiences, and skills, or to do readings of your … Continue reading →

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Using Social Media and the Internet to Market Your Books

Posted on August 13, 2013 by bob lucas

Social media and the Internet have become “the” place for authors to sell their nonfiction books and develop their personal brand. With a virtually free environment where you can connect with others to make them aware of your books, products … Continue reading →

Posted in Book marketing, building an author platform, how to market a book, ideas for authors, making money as an author, making money online for authors, marketing books online, marketing books with social media, personal branding, promoting books, promoting books online, selling books online, social media book marketing, Success tips for authors, Tips for Authors | Tagged , , , , , , | Comments Off on Using Social Media and the Internet to Market Your Books