Build An Author Platform As Part of Your Book Marketing Plan

Build An Author Platform As Part of Your Book Marketing PlanIn order to sell your books, whether you work with a traditional publisher or are a self published or INDIE author, it is crucial that you include strategies for building an author platform to get more exposure as part of your book marketing plan.

Take a few minutes to jot down responses to the following questions on a sheet of paper. Use this as a planning sheet for preparing to get the word out about you, your books, and/or products and services. This approach can lead to more passive and residual income as an author.

1. What knowledge or skills do I have that make me credible as a writer?

2. What are some strategies that will help me become a better known writer locally?

3. What are some strategies that might help make me a better known writer outside my local area?

4. Where might I use my knowledge and skills identified in Question 1 to become better known?

To learn more creative ideas for generating exposure and publicity for yourself and your book(s), get a copy of my book Make Money Writing Books: Proven Profit Making Strategies for Authors.

About bob lucas

Bob Lucas has been a trainer, presenter and adult educator for over four decades. He who has written hundreds of articles on training, writing, self-publishing and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain based learning and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.
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