Robert W. LucasPart of building a personal brand and building an author platform as an author is to continually reach out to others via your website, telephone, social media and through face-to-face networking opportunities (e.g. professional, social and other group meetings). In such instances when you first meet someone, you will likely be asked, What do you do?” Many people have been taught to …
Many authors write books because they have a variety of intrinsic or extrinsic motivators pushing them to do so. Some write because they are driven by an internal need to communicate with the world. For example, they might desire to leave a mark on the world, a legacy for their family, or they may have a message they want to share. For others, …
Writers and other professionals can enhance their image, attract more positive attention and potentially sell more books, products and services by creating a personal brand. In effect, this involves taking proactive steps to generate ongoing word-of-mouth marketing efforts through which others spread the word about the value of initiatives that can be obtained from an individual and/or their organization. The …
Many nonfiction writers create works that are not often read. The challenge in producing good non fiction books that readers will receive well and enjoy reading is to do your homework in advance. Here a few tips for writing good nonfiction books: Identify a topic that is of valuable and interest to the greatest number of readers. A broader non fiction book market …
Like anything else in life, those who succeed at nonfiction book writing make lists and prepare in advance. By doing research on your topic, such as, your competition, possible titles, and amount of existing research and information available on your topic, you will be better able to approach your manuscript with some solid ideas in mind. Additionally, do not try to …
The top-selling customer service textbook in the United States, Customer Service Skills for Success by Robert W. Lucas, is now in print from McGraw-Hill. This 6th edition includes four-color layout with more images to enhance the content and a completely changed graphic appearance. In the book, readers will find real-world customer service issues and provides a variety of updated resources, activities and examples for customer service …
Like many authors, Truman Capote enjoyed his career as an author and often provided positive motivational quotes and encouraged others to follow his approach to writing when they experienced writer’s block or a loss of enthusiasm. The result was that his works are famous. A key to being a successful writer or author is to prepare yourself with the knowledge and …
Many people want to learn how to write a book. Becoming a writer can be a fun and rewarding career if you take the time required to learn basic writing skills, such as, grammar, syntax, punctuation, proofreading, and editing. Some other things that you need to do are to read articles and books on ways to research, develop and fine tune your work. As you develop …
If you are working with traditional publishers, or with some small to mid-size ones, you will likely either be using a query letter or a book proposal to get the acquisition editor’s attention. Since many publishers no longer accept an unsolicited non fiction book proposal, it is crucial that you provide the information that will help make them want to take …
As the short inspirational quote above suggests, writing a book can result in extrinsic rewards like money, fame and recognition. It can also lead to intrinsic rewards like enhanced self esteem and a feeling of accomplishment.