Robert W. LucasMost writers that I know have encountered what has been termed “writer’s block” at some point in their career. This often occurs for a variety of reasons but typically revolves around four factors: (1) Planning, (2) Environment, (3) Competing priorities or distractions, and (4) Knowing when to stop. Planning. Like any other successful venture in life, it is crucial to …
In these unsteady times where an organization that you might be part of is experiencing downsizing, rightsizing or in some cases, capsizing, as a norm, or in a situation where you are dependent on clients or others, wouldn’t it be nice to have a safety net that you control. This is possible for those who create nonfiction books and associated products …
Many nonfiction authors come up with great ideas for book topics and often have a lot of knowledge, experience and expertise. Even so, they still need to spend some time doing research on their intended content areas in order to be successful. This is because there is typically not a lot of original ideas out there; just variations on a theme. …
Robert (Bob) W. Lucas, author of Make Money Writing Books: Proven Profit Making Strategies for Authors and 32 other books and compilations, will be speaking to members of the FWA Clay County Writers group (a writers groups sponsored by the Florida Writers Association). Details for the two meetings follow: July 9, 2013 “Meet the Authors” 6:30 to 8:30 p.m. Black Horse Winery, 420 Kingsley …
Authors and self-publishers have a valuable resource in the Florida Authors and Publishers Association (formerly Florida Publishers Association). FAPA is focused on providing its members and the general public with educational opportunities to learn about the publishing industry, including editing, book design, printing, print-on- demand, e-publishing, distribution, book marketing and promotion, and the steps necessary to become a self-published author and/or small independent publisher. On …
A question I often hear from new authors and writers is “What does it cost to write and self publish a book cost?” The answer is that “it varies.” With electronic technology, if you have a computer and know how to use it, you can get a lot of the material and information you need and you already have most of …
In addition to having pertinent information or a story to tell that others want to hear about and read as an author, you must “brand” yourself in order to become a known entity. People must know who you are and what you do before they will buy what you produce. Branding is crucial for you to successfully generate residual income streams. …
Residual and passive income sources are crucial for any author who desires to enhance their revenue generating potential and retire comfortably. I figured out years ago that developing a residual stream of extra money coming in each year is a smart approach. In today’s economy and changing world, you cannot depend on others to take care of you and your …
If you do decide to produce your own marketing materials or blogs to promote your books, products, services or company, you should consider using images. As the old adage goes, “A picture is worth a thousand words.” You need to do this for the following three reasons: Words alone are not enough to hold reader attention. The majority of people in a given …
If you must eat an elephant, it is best to do it one bite at a time! What that means is that, rather than tackling an entire writing project and plugging through, create a writing action plan and schedule, and then work on small sections over a period of time. Similarly, rather than tackling all your marketing initiatives at once, …