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About Robert W. Lucas, award-winning author and speaker


Robert (Bob) W. Lucas has been an internationally-known, award-winning author and speaker. During his professional career spanning more than four decades as a learning and development professional and executive, he founded three companies. These organizations were focused on helping organizations improve performance by enhancing employee knowledge and skills.

Professional Background

Prior to starting his three consulting and product businesses, he helped create and manage the training department at the national office of the American Automobile Association (AAA). His efforts aided executives, managers, and professional staff in helping employees develop the skills they needed. Bob’s expertise in effective communication, presentation skills, and teamwork helped reshape the culture of that company when it went through relocation and dramatic organizational change.

Writing Expertise

Bob Lucas’ extensive expertise is evidenced by the hundreds of articles he has researched and written (see his Blogs listed on this website) and through his content in thirty-nine books and compilations. His works have been published by ATD, McGraw-Hill, Glencoe, Jossey-Bass/Pfeiffer, HRDPress, AMI Publications, AMACOM, and his own publishing company Success Skills Press. He has also written video training leader guides, conducted webinars on a number of workplace topics. Additionally, Bob has delivered presentations to thousands of people from around the world at major conferences like ATD (formerly ASTD), ASCD, and the Learning Brain Expo. Because of his expertise, Bob is frequently quoted in books, interviewed for newspapers and magazines, and has been a guest on various radio talk programs.

Bob Lucas has been listed in Who’s Who in the World, Who’s Who in America, and Who’s Who in the South and Southeast numerous times.

For a more complete biography,  visit Bob’s personal biography.

Professional Writing/Speaking

Since 1996, Bob has written hundreds of articles on myriad topics. He currently has four blogs dedicated to cruising, creative training/brain-based learning, nonfiction writing, and customer service.  In addition, Bob has also written and contributed to thirty-nine books and compilations, video training guides, and adult learning leader and participant guides.

He often speaks to writer and publisher groups on the business of being a writer and self-publisher.

Learning and Performance

For over four decades Bob Lucas has designed, developed and delivered training sessions and presentations to thousands of participants on the following topic areas:

  • Adult learning
  • Brain-based/Accelerated learning
  • Coaching skills
  • Cross-cultural communication
  • Customer service trends and skills
  • Gender communication
  • Getting published/writing skills
  • Interpersonal communication (e.g. verbal, non-verbal, and feedback skills)
  • Listening skills
  • Personal productivity
  • Teambuilding skills
  • Train-the-trainer skills
  • Supervisory skills
  • Verbal and non-verbal communication

Internationally Known Award-Winning Author, Training Facilitator, and Speaker

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