The following PDFs were written by Robert W. Lucas Content for the publications is derived from the author’s subject expertise, experience, and research.

Branding is the process through which all successful people and organizations become known, grow their business, and develop revenue streams. Successful authors, and those aspiring to be one, know this. The process actually begins before you write a book and continues from that point as you conduct more activities to gain exposure and recognition. Profitable Book Selling: Build Your Brand and Make More Money was written by Robert W. Lucas, a publisher and internationally known award-winning author of 39 books and compilation contributions. This handy guide provides dozens of creative ideas and resources that you can use to grow brand, sell more books, and create primary and residual forms of income.

Published by Success Skills Press, 2020

$2.99