personal branding

The Business of Writing Nonfiction Books

Many people say “someday I am going to write a book.” For a variety of reasons, most never accomplish that vision. Life takes over. They have kids, work two jobs, encounter medical and family issues, and the list goes on. The reality is that many people simply do not have the drive, determination, or ability to set a long term goal …

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Maya Angelou Quote About Becoming a Writer

Many people aspire to get their name and ideas into print with articles and books. Unfortunately, many do not know how to become a writer and are either unwilling to invest the time and effort required to develop the skills necessary to become successful (e.g. grammar, punctuation, spelling, writing, marketing, and editing) or do not have the confidence that they can achieve …

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Creative Marketing and Residual Income Streams for Authors

Many authors often leave money on the table by failing to follow-up their book(s) with residual products and materials that can either enhance, complement or add to their book content or serve as tangible reminders of content or characters. Think of how many well-known authors capitalize on the passion of their fans by creating a series of items that are purchased …

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Robert (Bob) W. Lucas to Present at St. Augustine, Florida Ancient City Writers Group – January 18, 2014

Internationally known author and training consultant, Bob Lucas, will be facilitating a session on personal branding at the Florida Writers Association Ancient City Writers group meeting on January 18, 2014. The meeting will be held from 10:15-12:00 at the St. Augustine Main Library. 1960 N. Ponce De Leon Blvd. St. Augustine, FL 32084. Directions can be found at http://www.mapquest.com/maps?address=1960+N+Ponce+de+Leon+Blvd&city=Saint+Augustine&state=FL&zipcode=32084&redirect=true Bob will …

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Sale on Kindle Version of Make Money Writing Books by Robert W. Lucas

From December 28th, 2013 until January 5th, 2014 you can get a discounted electronic copy of Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com The key to successfully making money as an author and/or self publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this …

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Writing Contests, Grants and Awards for Poets and Writers

Writers and authors trying to build their platform, gain exposure and generate revenue from their work(s) continually look for opportunities to participate in writing contests or competitions with their articles and books.  Such events provide a vehicle to have your materials critically evaluated by professionals and readers while also getting valuable exposure. Even if you do not win, you have …

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Personal Branding Can Help You Sell More Books

Authors often forget that they must sell themselves along with their books. The key to selling more books, is to project a positive, can do and professional image to everyone who sees you. Take a look in the mirror and honestly assess your physical appearance. Among other things look at the following and ask yourself, “Is this an image that …

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Book Publishing Options for Authors

As an author, deciding how to best get your book published can be a challenging and stressful decision. That is because, unlike years ago when an aspiring author wrote a manuscript, got an agent and found a traditional publishing house to get their “baby” into print, times have changed. Today there are more options. All of which have pros and …

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Send Press Releases to Promote Your Book

Whether you are a traditionally or self published author who is releasing print, eBook or both formats, you must get the word out before you can sell copies. Many authors look for ways to promote their upcoming or newly released nonfiction and fiction book(s), but often overlook the local media in their area. Local newspapers, radio and television stations often scan …

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