Marketing / Selling Books

Creating Income from Nonfiction Book Writing

In these unsteady times where an organization that you might be part of is experiencing downsizing, rightsizing or in some cases, capsizing, as a norm, or in a situation where you are dependent on clients or others, wouldn’t it be nice to have a safety net that you control. This is possible for those who create nonfiction books and associated products …

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Bob Lucas to Speak at Clay Country Florida Writers Group July 9th and 15th

Robert (Bob) W. Lucas, author of Make Money Writing Books: Proven Profit Making Strategies for Authors and 32 other books and compilations, will be speaking to members of the FWA Clay County Writers group (a writers groups sponsored by the Florida Writers Association).   Details for the two meetings follow: July 9, 2013 “Meet the Authors” 6:30 to 8:30 p.m. Black Horse Winery, 420 Kingsley …

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Florida Authors and Publishers Association (FAPA) Annual Conference

Authors and self-publishers have a valuable resource in the Florida Authors and Publishers Association (formerly Florida Publishers Association).  FAPA is focused on providing its members and the general public with educational opportunities to learn about the publishing industry, including editing, book design, printing, print-on- demand, e-publishing, distribution, book marketing and promotion, and the steps necessary to become a self-published author and/or small independent publisher. On …

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Building a Successful Nonfiction Author Platform

In addition to having pertinent information or a story to tell that others want to hear about and read as an author, you must “brand” yourself in order to become a known entity. People must know who you are and what you do before they will buy what you produce. Branding is crucial for you to successfully generate residual income streams. …

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Residual and Passive Income for Authors

Residual and passive income sources are crucial for any author who desires to enhance their revenue generating potential and retire comfortably. I figured out years ago that developing a residual stream of extra money coming in each year is a smart approach. In today’s economy and changing world, you cannot depend on others to take care of you and your …

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Successful Nonfiction Book Writing and Marketing

Writing is for the most part a solitary activity with you and your computer or notepad sitting alone for hours and days on end.  On the other hand, effective marketing requires you to blend solitary efforts (e.g. sending out news releases, creating media kits, writing blogs or developing marketing materials) with contact events (e.g. participating in media interviews, giving presentations, …

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Florida Writers Association Nonfiction Writers Mini Conference

If you are a non-fiction writer or an aspiring one, and in the Florida area around June 22, plan attend the Florida Writers Association’s one-day Nonfiction Writers mini-conference. Bob Lucas and other experts will be facilitating sessions that can help get your ideas into print and enhance your skills at writing, developing and marketing your book(s). Conference details follow and you can register at www.FloridaWriters.net. What:    …

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Make Money Writing Books

I am excited to share with you that my latest book, Make Money Writing Books, is now available free of charge from may 1-3 on Amazon’s Kindle book site. Just login and download, then when you finish, feel free to write your comments about it. The direct link for download is: Make Money Writing Books The book is full of …

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How to Market a Book with Social Media

If you are a new author thinking of how you can build a following, market a book and sell more books, you might certainly want to consider the potential impact of social media. By simply establishing accounts on the various social sites and developing a reader following for blogs and articles that you can share there; you can potentially become a …

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