Marketing / Selling Books

Promote Your Book and Yourself through Writing Contests

There are writing contests all over the country for books of various genres. Conduct an Internet search for “writing or book contests.” Enter them to: Gain recognition for and promote your book. Better brand yourself and your book(s). Sell more books. Get feedback on your articles and book. Potentially add an award to your writing résumé. If you win a book …

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Demonstrating Credibility as an Author Sells Books

One of your goals in establishing credibility is to help brand yourself and your book(s) so that readers will want to buy future books that you write. Through personal branding initiatives, you will become a known entity and ultimately position yourself to sell more books. As a non-fiction author, you can begin to cement you credibility by demonstrating imagination, creativity, and a …

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Personal Branding Crucial for Author Success

The key to effectively developing name recognition, selling more books, and branding yourself, as noted authors have done, is to develop a marketing plan and stick with it. By getting people to recognize your products and associate them with your name and face, you can create a powerful revenue generation mechanism.   Try doing at least one thing per day …

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Florida Authors and Publishers Association Fall Conference

The Florida Writers and Publishers Association’s annual Ed-U-Conference at the Daytona Beach Resort and Conference Center in Daytona Beach, Florida is fast approaching. Early registration ends July 31 and hotel discounts for the conference end on August 30. This year, attendees will have the opportunity to register for one of two professional development workshops and a full day of sessions …

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2013 Florida Book Awards Competition Now Open

Nonfiction and fiction writers have another opportunity to gain recognition for their work through an annual competition open to anyone from Florida. The Florida Book Awards has kicked off its eighth annual competition with a call for entries in nine categories. For general information and the entry form, requirements, and more detailed instructions for the 2013 Florida Book Awards, visit http://floridabookawards.lib.fsu.edu. Submissions …

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A Simple Strategy for Book Marketing

The key to effectively developing name recognition or branding yourself and selling a lot of books, as noted authors have done for centuries, is to develop a niche in which you become the “go to” person for that topic. This starts by developing a marketing plan and sticking with it. Try doing at least one thing per day to market …

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Personal Branding Is An Important Part of Book Sales

Once you have written a book, you are still a long way from the best sellers list. You still have quite a bit of marketing ahead of you.  If you planned your book project effectively, that was part of your plan to develop an author platform. In addition to having pertinent information or a story to tell that others want to …

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Strategies for Developing Residual Income as an Author

I figured out years ago that developing a residual stream of extra money coming in each year is a smart approach. In today’s economy and changing world, you cannot depend on others to take care of you and your family. You need multiple strategies to provide income and security. That is where writing comes in as a way to create …

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Strategies for Writing and Marketing Your Book

Imagine a sports team scheduled for a playoff game. The team does all the pre-work and the getting ready for the big event through conditioning and hard play. Then on the day of the event their star player decides not to show up. That would be akin to your doing all your project research, developing an outline for content, gathering …

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Book Marketing is Primarily the Author’s Responsibility

One thing I did not understand when I started writing for major book publishers in 1994 is that the publisher takes care of functions such as getting the ISBN (the coded number that appears on the back of every book), the product development, editing, cover and layout design, and all the technical sides of the printing and publishing of a …

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