The recent Florida Authors and Publishers Association (FAPA) annual Ed-U-Conference in Daytona Beach, Florida on September 20-21 that I just attended was a great opportunity for authors who want to self publish. Not only did like-minded authors and publishers have many opportunities to network, but they also got to hear experts speak on a variety of topics related to the …
There are many ways to effectively market and sell your nonfiction books once they are published. One simple strategy that I recommend is to maximize the use of personal contacts, your writing, and technology to gain a foothold and stand out from all the other authors and books on the market. In a world where people are overwhelmed by information, you …
Okay I admit it…with creating content for three blogs and working on a rewrite of my customer service textbook, I have fallen behind on my reading. That is too bad since there is a lot of interesting things happening in the publishing and writing industries. For example, Smashwords released a study that provides a lot of valuable statistics on everything …
Publishing a book makes you an instant expert or celebrity. Take advantage of that elevated position to get in front of others as a presenter or trainer to share your knowledge, experiences, and skills, or to do readings of your book content. Doing this can help you build an author platform, increase your personal brand, and promote your book(s). There will …
Social media and the Internet have become “the” place for authors to sell their nonfiction books and develop their personal brand. With a virtually free environment where you can connect with others to make them aware of your books, products and services, it becomes a no-brainer for you to consider these venues as part of your marketing plan. Facebook, Twitter, …
If you are looking for a means of getting publicity for your books, increasing your personal brand, and potentially selling more copies of your new book, consider entering one of the Writer’s Digest Book Contests. While some categories have closed for 2013, others remain open at this time. By entering writing contests for self publishers, nonfiction, fiction, children’s, eBooks and other …
Digital book adoption rate is growing in Germany with many people now own a dedicated e-reader or at least are considering buying one. In a recent annual survey conducted by the Allensbach Institute, one very interesting factor is evident: Germans consume more audiobooks than ebooks. In the last twelve months, close to five million customers have purchased an audiobook, which …
Selling nonfiction books is all about being a known entity or considered a subject matter expert. Getting more people to know or having heard of you increases your chances of selling books. This should be part of your marketing plan to create a personal brand. Once you identify where you will place your efforts as an author and have developed …
Many authors are either ignorant of the media interview process or afraid to reach out to local journalists and broadcasters to arrange media interviews that can be used to gain name recognition and promote or market their book(s). In reality, many of these local resources are looking for subject matter experts and local celebrities in their area. They also like …
Positive book reviews are endorsements of your books. If you visit Amazon, Barnes & Noble, or other online book sellers, you will see reviews for many of the book listings there. These valuable endorsements are often read by potential buyers to help them determine if a book is worth reading or the investment to buy it. Personally, I will often …