The key to effectively developing name recognition, selling more books, and branding yourself, as noted authors have done, is to develop a marketing plan and stick with it.
By getting people to recognize your products and associate them with your name and face, you can create a powerful revenue generation mechanism.
Try doing at least one thing per day to market yourself and/or your products. More work is better and you must be consistent in your efforts to get the word out to others about what you do to others.
Look at your calendar. What book marketing strategies do you have listed each day? If the answer is none, then you are not likely a successful writer. You can be the best writer or most authoritative person in your topic area. However, if you simply sit in front of your computer and write all the time without letting others know what you are doing, no one will know who you are or the value of your work.