Part of building a personal brand and building an author platform as an author is to continually reach out to others via your website, telephone, social media and through face-to-face networking opportunities (e.g. professional, social and other group meetings). In such instances when you first meet someone, you will likely be asked, What do you do?” Many people have been taught to …
One key to selling more books, products and services and marketing as an author involves gaining and maintaining visibility through your author platform and personal branding. To help in this endeavor, look for ways to get in front of as many current and potential customers as possible. By creating a solid public relations campaign, you raise awareness about your book(s). Use …
Writers and authors trying to build their platform, gain exposure and generate revenue from their work(s) continually look for opportunities to participate in writing contests or competitions with their articles and books. Such events provide a vehicle to have your materials critically evaluated by professionals and readers while also getting valuable exposure. Even if you do not win, you have …
The key to effectively developing name recognition, selling more books, and branding yourself, as noted authors have done, is to develop a marketing plan and stick with it. By getting people to recognize your products and associate them with your name and face, you can create a powerful revenue generation mechanism. Try doing at least one thing per day …
Once you have written a book, you are still a long way from the best sellers list. You still have quite a bit of marketing ahead of you. If you planned your book project effectively, that was part of your plan to develop an author platform. In addition to having pertinent information or a story to tell that others want to …
In addition to having pertinent information or a story to tell that others want to hear about and read as an author, you must “brand” yourself in order to become a known entity. People must know who you are and what you do before they will buy what you produce. Branding is crucial for you to successfully generate residual income streams. …
Many people have visions of generating money easily. Some people succeed through personality, tenacity or sheer luck. Others are successful through hard work and long hours dedicated to the task at hand. Still others succeed by developing and following a plan. If your goal as an author and writer is to create a residual income stream to supplement or replace …