Author Archives: Robert W. Lucas

About Robert W. Lucas

Bob Lucas has been a trainer, presenter and adult educator for over four decades. He who has written hundreds of articles on training, writing, self-publishing and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain based learning and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

The Business of Writing Nonfiction Books

Many people say “someday I am going to write a book.” For a variety of reasons, most never accomplish that vision. Life takes over. They have kids, work two jobs, encounter medical and family issues, and the list goes on. The … Continue reading

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Ways to Succeed As a Nonfiction Author

There are a variety of ways to succeed as a nonfiction author if you take time to plan ahead before you start writing. Like many other things in life, writing a successful nonfiction book takes more than just a dream. … Continue reading

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Robert W. Lucas to Speak at Florida Writers Association Mini-Conference

Author Robert W. Lucas to speak at Florida Writers Association mini-conference for nonfiction authors at the Hilton Orlando/Altamonte Springs on June 25, 2016. Along with Bob, other successful authors and other writing industry professionals will conduct sessions designed to help current and aspiring authors build their … Continue reading

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Proven Tips for Successful Author Book Signings

There are many ways for authors to effectively market and sell their books once published. Many authors and self publishers have relied of author book signings to gain exposure for themselves and their book(s). If planned and executed properly, these events … Continue reading

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2016 Next Generation Indie Book Awards Finalist – Robert W. Lucas

I am excited to share that my first self-published book, Make Money Writing Books: Proven Profit Making Strategies for Authors was selected as a Finalist in the Writing/Publishing category of the 2016 Next Generation Indie Book Awards. The book shares … Continue reading

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Do Authors Need a Website? – One Professional’s Viewpoint

Do authors need a website? When I speak to author groups, I am often asked my opinion on that topic. Two questions that I typically receive include: “Do I really need to spend time and money developing a website?” “Should I have … Continue reading

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Write Effective Back Cover Sales Copy for Nonfiction Books

As a nonfiction author who self publishes, one of the most important tasks that you will have to tackle is how to write effective back cover sales copy for nonfiction books. This cover content is one of the most important aspects of your new book. … Continue reading

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Three Tips for Writing Effective Nonfiction Books

Like every other book genre, non fiction books appeal to a certain type of reader. Depending on your focus, you might be sharing a personal memoir, providing self help tips, giving guidance on a specific topic or skill, or offering … Continue reading

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Selecting a Marketable Nonfiction Book Title

With almost 40,000 books a year published in the U.S., and the millions that have gone before, your book title is a crucial piece of your writing success. The title and subtitle that you select will serve to stop readers and … Continue reading

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New Resources for Authors and Self-Publishers

I learned a lot and got many ideas for book publishing, writing, and marketing self-published books at the Independent Book Publishers Association (IBPA) conference. It was great getting to network with hundreds of other authors and self publishers and vendors who … Continue reading

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