Robert W. Lucas

Personal Branding Crucial for Author Success

The key to effectively developing name recognition, selling more books, and branding yourself, as noted authors have done, is to develop a marketing plan and stick with it. By getting people to recognize your products and associate them with your name and face, you can create a powerful revenue generation mechanism.   Try doing at least one thing per day …

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Quotation On Writing – Toni Morrison

Many people say, “One day, I’m going to write a book.” Most never fulfill that goal of writing either a fiction or nonfiction book. We all have jobs, family, and other life responsibilities. There will never be enough time to do all you want to do. If you truly have expertise to share and a desire to do so, sit …

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Florida Authors and Publishers Association Fall Conference

The Florida Writers and Publishers Association’s annual Ed-U-Conference at the Daytona Beach Resort and Conference Center in Daytona Beach, Florida is fast approaching. Early registration ends July 31 and hotel discounts for the conference end on August 30. This year, attendees will have the opportunity to register for one of two professional development workshops and a full day of sessions …

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Book Idea Sources for Authors

Many authors struggle with where to get topics or ideas for their book(s). In reality, life often provides a plethora of them if you just open your eyes and mind and look around you. As a nonfiction writer you have a multitude of resources available at your fingertips on the Internet. To get started in your search, try the following: …

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Strategies for Becoming a Successful Nonfiction Author

Becoming a successful nonfiction author takes more than being a subject matter expert, effectively researching and writing about your topic. Before you even put pen to paper, you should give some consideration to what your goal will be in publishing a book. Part of being a successful nonfiction author involves learning the writing and publishing processes so that you are ready to write …

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Tips for Nonfiction Writers

Every nonfiction author has his or her own style and approach to writing. It does not really matter how you write as long as you DO write on a regular basis. By regular, I suggest daily. Someone asked me not long ago how to go about writing a nonfiction book. My answer was simple: “START!” As I pointed out to …

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Free Kindle® Books and Reader Applications for Authors

In case you are not aware, you can visit the Kindle® store periodically at www.amazon.com to check for free eBooks on various topics. They are offered for limited time frames by authors who want to promote their book and generate reviews from people who download the books. This is an approach I took as part of the marketing strategy for my latest book, …

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Two “Secrets” for Writing Success

In my presentation to the Clay County Writers group this week, I shared the following two “secrets” for being a successful author. Maybe these will help inspire or focus your thinking as a writer. 1.  There is no ONE secret to writing success. Every author approaches writing books differently based on his or her situation, commitment level, knowledge and skills. …

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2013 Florida Book Awards Competition Now Open

Nonfiction and fiction writers have another opportunity to gain recognition for their work through an annual competition open to anyone from Florida. The Florida Book Awards has kicked off its eighth annual competition with a call for entries in nine categories. For general information and the entry form, requirements, and more detailed instructions for the 2013 Florida Book Awards, visit http://floridabookawards.lib.fsu.edu. Submissions …

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