Robert W. LucasDigital book adoption rate is growing in Germany with many people now own a dedicated e-reader or at least are considering buying one. In a recent annual survey conducted by the Allensbach Institute, one very interesting factor is evident: Germans consume more audiobooks than ebooks. In the last twelve months, close to five million customers have purchased an audiobook, which …
Selling nonfiction books is all about being a known entity or considered a subject matter expert. Getting more people to know or having heard of you increases your chances of selling books. This should be part of your marketing plan to create a personal brand. Once you identify where you will place your efforts as an author and have developed …
Passion comes from the heart. If you love what you are doing and you strive to be the best you can possible be each time you sit down to write; chances are that you are going to be a successful author. Some people write for fame and fortune, while others write to leave a legacy when they die. Still others write …
Many authors are either ignorant of the media interview process or afraid to reach out to local journalists and broadcasters to arrange media interviews that can be used to gain name recognition and promote or market their book(s). In reality, many of these local resources are looking for subject matter experts and local celebrities in their area. They also like …
Many authors are always looking for the latest tips and strategies on being successful, becoming known, making money and selling more books. In reality, there is no one secret or strategy that will guarantee them success. Success in the publishing world comes from a well thought out marketing plan that is developed before a book is ever published. Then it takes ongoing initiative …
Positive book reviews are endorsements of your books. If you visit Amazon, Barnes & Noble, or other online book sellers, you will see reviews for many of the book listings there. These valuable endorsements are often read by potential buyers to help them determine if a book is worth reading or the investment to buy it. Personally, I will often …
There are writing contests all over the country for books of various genres. Conduct an Internet search for “writing or book contests.” Enter them to: Gain recognition for and promote your book. Better brand yourself and your book(s). Sell more books. Get feedback on your articles and book. Potentially add an award to your writing résumé. If you win a book …
Many writers do not realize that it does not matter whether they publish with a major publisher or self publish, they are responsible for a large percentage of the marketing effort. If they do not have a sound author platform and do not spend some time each day promoting their book and building name and brand recognition, their sales will …
One of your goals in establishing credibility is to help brand yourself and your book(s) so that readers will want to buy future books that you write. Through personal branding initiatives, you will become a known entity and ultimately position yourself to sell more books. As a non-fiction author, you can begin to cement you credibility by demonstrating imagination, creativity, and a …
Successful authors take the time to build a following through personal exposure using social media, public appearances, volunteering at events, sending out news releases, publishing articles and through numerous other strategies. Dan Schawbel summed up the importance of personal branding in the following quotation: