Proven Book Marketing Strategies for Authors

The only way for authors to sell books effectively is to let people know that the product exists. You may have the greatest book ever written, but unless you promote it and continually get the word out about it through multiple channels, it will be just words grouped together in print or electronic format. Do not lose sight of the fact that your goal is to increase book sales.

If you plan to have a publisher develop, print and distribute your masterpiece, you may think that your job is to write the content and that they will handle other aspects of the publication process and pay you royalties as the book sells. Nothing is further from the truth. Certainly a reputable publisher will handle all the layout, cover design, copyrighting, printing and numerous other functions involved in the book production process. Additionally, they will likely list it on their website, send out some news releases via mail or email, and list it in their own sales catalog, if they have one. They may even take it to trade shows for display and to sell. For these services, they will typically get 85 percent or more of the profits from sales… and you will still be expected to shoulder most of the responsibility for promoting or marketing the product.

Should you decide to go the independent publishing or self-publishing route, you can increase your profit margin, but you will also take over all the functions normally handled by a publisher. In addition, you will also have to market the book.

No matter what approach you pursue, here are three easy ways to promote your new book and generate sales:

Book website. Buy the domain name for your book based on the title (e.g. www.abcsofbookmarketing.com) and create an electronic brochure on the site, which provides at least a synopsis, table of contents, sample chapter, author biography, price and means of purchase.

Professional business cards. Have professional looking business cards printed for you and your book(s). Create an author business card that has your name, contact information and photo on the front and the names of your books (if you have multiple publications) or short synopsis of your single book on the back.

In addition to the author card, have special business cards printed for each of your books for distribution at trade shows, presentations or to pass out to people you meet and tell about the boo. Have a cover image on the front along with your personal website domain and a short synopsis on the back along with info on how to order on the reverse.

Bookmarks. For people who read printed books, you can provide a “bookmark” as a helpful tool for them to remember where they left off when they close a book. These little markers are typically printed on paper that is approximately 8” X 2” with information printed on both sides. A 14 or 15 point cover stock paper is often used for glossy or matte printing in four-color. You can also just print in colored ink on heavy cover stock paper to cut costs, but this lacks the “pizzazz” to grab people’s attention.

Your purpose for using the cards will dictate what you print on them. You might want to promote your company, book, or product, or simply highlight yourself with a list of your publications and services. In any case, consider using a professional photo of yourself, book(s), or product(s) along with text since that attracts attention and helps with the branding that you seek.

Proven Book Marketing Strategies for AuthorsFor additional creative and functional proven book marketing techniques for promoting yourself and your book(s), get a copy of Make Money Writing Books: Proven Profit Making Strategies for Authors.


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Dealing with Writer’s Block and Motivational Quote for Writer’s – Zig Zigler

Dealing with Writer's Block and Motivational Quote for Writer's - Zig Zigler

Many new and aspiring writers and authors (and some more experienced ones) often struggle with what to write, when to write and how to get started when putting together an article or  book.  The reality is that there is no one “best” way to go about the process. The majority of the problem related to writer’s block or self-doubt lies between your ears. As a saying that used to hang in my high school gym reminded us, “If you believe you can or you believe you can’t, you are right!”

Becoming a successful writer or book author requires that you to believe in yourself and your abilities. Much of that gets back to the basics of putting in time up front to learn the craft of writing, building a storehouse of subject knowledge and then taking the time to practice the craft. By doing all these things (and more) you will have the tools necessary to put words into sentences which share ideas and information that others will want to read.

Dealing with Writer's Block and Motivational Quote for Writer's - Zig ZiglerOne other aspect of being successful as a writer is that you must build a professional author platform that introduces you to the world and helps develop a following of potential readers. There are hundreds of articles, books, courses and other materials on the Internet with tips for writing a book and to help you build your own platform. One resource to consider is Make Money Writing Books: Proven Profit Making Strategies for Authors.


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Inspiration for Writing a Book – Quote by Barbara Kingsolver

Inspiration for Writing a Book - Quote by Barbara Kingsolver Many people who want to be authors search aimlessly for book writing inspiration. They talk to people who have written books, attend writer conferences and training programs,  how-to read books on book writing, and eventually hit upon something that inspires them. It might be an external motivator or cause; or it could be something more intrinsic from within.

Writing a book can lead to intense personal satisfaction whether it is a best-seller or not, depending on your motivation for writing it in the first place. Authors write books for many reasons. Some write to achieve fame and fortune; some because they have something they want to save. Still other authors want to help others, enjoy the writing process or want to leave a legacy for their family. No matter what your reason for desiring to put your words and thoughts in print by writing a book, decide that before you begin. This is important because without true motivation, chances are you will encounter writer’s block or end up with an inferior book that no one cares to read.

One way to help decide what and why you want to write is to identify sources of inspiration for writers. Searching the Internet or sites like Amazon.com are good starting points. Search creative writing quotes (such as the one at the top of this article) and for articles and books that offer inspiration for writing a book. Also look for tips for writing a book, so that you can have an idea of how you want to approach your topic.


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Editing and Rewriting Are Essential Parts of Writing A Book or Article

Editing and Rewriting Are Essential Parts of Writing A Book or ArticleWhether you are doing nonfiction writing or fiction, you likely want the finished piece to be the best possible. To ensure that this is the case, you have to face the reality that you will need to spend times on rewrites.

Some writers and authors think that they have finished  with the content once they have written an article or book. Nothing is further from the truth. In reality, once you get your thoughts on the page, you have just begun. That is because your best work is not done until it has been rewritten numerous times and had it edited by someone who has expertise in grammar, syntax and effective message design.

Writing books and articles is a multi-stage process. First, you get an idea and then you put words on paper. Next, you go through and read it, taking notes on where to make edits and adjustments. After you do these things, put the piece aside and work on other projects. This helps redirect your thinking and gets the project out of your conscious mind. Come back after several days and re-read the content again to identify additional changes. You can then start your re-writes.

Your goals when rewriting include at least these stages:

Identify incorrect word usage  Authors and writers often confuse words that sound alike, but are spelled differently and have other meanings.

Eliminate overly used terms. Look for synonyms to substitute for terms that you normally use. People tend to have favorite terms that they inject into a conversation or writing on a regular basis. Work to eliminate such redundancy when creating your book or article content.

Correct commonly misspelled words. There are many words that are typically misspelled. Since you misspelled it once, there is a good change that you will do so again during rewrites. This is because you likely believe that the spelling is correct the first time.

Unfortunately, many authors and writers depend on electronic spellcheck software to catch errors that they missed. Such tools can help somewhat; however, they can miss terms that sound alike but are inappropriate for your intended meaning. The result is that the misspelled terms are often overlooked by the editing software.

Find a competent editor. Because of your own limitations, and those of software, have someone else reread and make recommendations after you have done several rewrites.   Finally, when you think that the work is the best possible, get an expert editor to go through it with a critical eye.

Waiting until you have taken all the previous steps before contracting for editorial services will help save you money. This is because editors will charge either by the word, page or project for their efforts.

Once you are ready to write your book and start to market it, check out Make Money Writing Books: Proven Profit Making Strategies for Authors. for strategies on building an effective author platform to help promote and sell your products. Additionally, there are many wonderful books on the market to assist authors and writers in all phases or writing and getting into print. If you goal is to write books, Dan Poynter is a great resource for materials on how to write and self publish your work.

 


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Florida Authors and Publishers Ed-U-Conference and President’s Book Awards A BIG Success

Florida Authors and Publishers Ed-U-Conference and President's Book Awards A BIG  SuccessThe 2014 Florida Authors and Publishers annual Ed-U-Conference was just completed at the Ft. Lauderdale Pompano Beach Marriott Resort and Spa. Attendee reviews were all in the 6-7 range on a scale of 7.

This year’s event included expert authors and speakers addressing topics including book trailers, use of social media to network and sell books, self publishing, editing with technology and many others.

The two-day conference and two workshops were followed by the annual President’s Book Awards banquet where authors from around the country and Canada received recognition and awards for their 2014 submissions.  This years event had the highest attendance ever and was a grand event. If you are an author, visit www.floridapublishersassociation.com soon for the 2015 awards criteria and entry form. For more information about Florida Authors and Publishers Association, membership and upcoming events, check out the website while looking at the book awards information.

 


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Florida Authors and Publishers 2014 Annual Conference Discount Hotel Rates Ending

Florida Authors and Publishers 2014 Annual Conference Discount Hotel Rates EndingIf you are planning to attend the Florida Authors and Publishers Association annual

Conference (August 8-9) in Pompano Beach Marriott (800-228-9290), the last day for getting a discounted hotel room is July 15.

There are three pre-conference workshops scheduled for this year’s conference, along with a full day of sessions and Presidents Book Awards banquet. Check www.floridapublishersassociation.com for details.

 


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Facebook Resources for Florida Writers, Authors, and Publishers

If you are a Florida-based author, writer or publisher looking for conferences and networking opportunities, check out these resources on Facebook.

 


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Florida Authors and Publishers Association Conference Early Registration Ends Soon

 

Florida Authors and Publishers Association (FAPA) 2014 Annual ConferenceJune 30, 2014 is the closing date for obtaining discounted registration pricing for members and non-member.

Friday workshops are:

  • Children’s Books: Show n’Tell
  • Fiction Writing – Novel in a Day
  • Marketing: Using Today’s Technologies

Saturday sessions include:

  • Electronic Editing that crosses genre’ lines
  • Book Design Inside Out
  • Book trailer basics: Discovering a valuable tool for book promotion
  • Energize your author platform using technology

To get more information about the conference and to register for the Friday workshops and all day Saturday conference sessions, visit www.floridapublishersassociation.com.


Posted in author and writer conferences, book ideas for nonfiction authors, building an author platform, promoting books, publishers conferences, publishing industry, self publication, self publisher resources, self publishing resources, Success tips for authors, Tips for Authors, writer resources, writers conferences, writing resources | Tagged , , | Leave a comment

Use SMART Goals When Writing Non Fiction Books

Use SMART Goals When Writing Non Fiction BooksBoth aspiring and experienced writers often make the mistake of failing to develop and follow a plan when writing a nonfiction book.  This is a mistake and can lead to a less than stellar product in the end.

In some cases, non fiction writers are subject matter experts (SMEs) who have years of expertise and extensive knowledge about their topic. Because of this, they often just dive in to putting words into their computer or on paper. When they do so, they are likely to omit key steps or forget to capture key points or ideas that might have otherwise improved then quality of their book.

To prevent making this mistake when you are deciding on what you will put in your book and how you will organize and approach writing it, create a set of SMART goals to help guide your writing efforts.

Here the suggested steps for creating your goals:

Specific. Choose distinct topics that you want to cover in the text and then spend time researching articles and published books on the subject of your book.

Measurable. Create a deadline for completion of the book or some other quantifiable means for tracking your progress.

Attainable. Be practical and realistic when developing your goals. Ensure that you have the knowledge, skills, writing competence and other resources available to reach your objective. Otherwise, you will likely be frustrated and may develop writer’s block or even stop writing.

Results-Oriented.  Stay focused on the final objective that you have in mind rather than on short-term goals or deadlines. If you happen to run behind at times, catch up and then re-focus your efforts.

Time-Related. Set specific interval and final completion deadlines, then work with those in mind. Make your goals visual by creating a spreadsheet or written timeline that shows what is due and when. Highlight, circle or otherwise note when you arrive at a particular milestone. Reward yourself for each of these accomplishments. Some potential rewards include, going to a movie or to a nice restaurant to celebrate your successes. 

If you are reading this article, you likely have aspirations of writing the best non fiction books possible. For additional ideas on effectively writing non fiction books, check out some of the useful resources on Amazon.com.


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Florida Authors and Publishers Association (FAPA) 2014 Annual Conference

Florida Authors and Publishers Association (FAPA) 2014 Annual ConferenceIf you have not already done so, there is still time to register for the August 8-9 annual Florida Authors and Publishers Association (FAPA) and still get the early bird discount.

The conference is designed for authors, small, self and independent publishers, as well as others involved in book writing and publishing businesses. It includes three Friday workshops on developing and publishing children’s, nonfiction or fiction books and powerful sessions on a variety of topics by industry experts all day Saturday. Attendees get breakfast, lunch and refreshments for the day(s) they register.

The event will be held at the Ft Lauderdale Marriott Pompano Beach Resort where you will can get a special $99.00 room rate, with an option to go three days prior or stay three days afterwards at the reduced rate to make it a staycation!

For more details on the conference and venue, visit the Florida Authors and Publishers Association website at www.floridapublishersassociation.com.


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