Robert W. Lucas to Speak at Victoria Gardens in Deland Florida

231 WAYS TO SAY I LOVE YOURobert W. Lucas, internationally-known award-winning author will present 231 Ways to Say I Love You: Strengthening Trust, Enhancing Communication, and Igniting the Spark with Your Loved One on February 12, 2016 at 11:00 am at Victoria Gardens in Deland, Florida. The program is based on a new book by Bob Lucas,  231 Ways to Say I Love You…and Mean It

In the session, attendees will explore proven ideas and strategies for enhancing couples communication, identifying resources to help restore romance, and rekindling the spark that may have dimmed a bit in their relationship.

For information on 231 Ways to Say I Love You…and Mean It  visit www.231waystosayiloveyou.com.


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Enhancing Author Branding through Local Author Events

Local Author Event at Orange County Pub LibraryPart of building a reputation as a successful author involves exposure. There are many ways to accomplish personal branding, build your author platform and market your books. One of the easiest means of accomplishing this is to seek out local book fairs, author and writer conferences and local author events where you can display, market and sell your works.

Check you local newspaper, the Internet, local library, and professional writing groups in your area to identify potential venues.

For other ideas on building your own author platform and creating your brand check out Make Money Writing Books: Proven Profit Making Strategies for Authors. This concise guide is full of success tips for authors and ideas for creating residual and primary revenue streams as an author.

 


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231 Ways to Say I Love You…and Mean It Book by Robert W. Lucas

231 WAYS TO SAY I LOVE YOUThe latest book by Robert (Bob) W. Lucas 231 Ways to Say I Love You and Mean It is now available.

The book provides a convenient reference source and reminder to anyone who is in love with another person and is looking for ways to add to or rekindle the excitement in their relationship. In it you will find many easy-to-apply, practical and romantic strategies for letting your spouse or significant other know that you love, desire and appreciate him or her.

The format of the book is simple and straightforward with a listing of the 231 suggested love strategies arranged into seven relationship-related categories. At the end of the book, you will find a “My Plan for Love” worksheet for capturing your own ideas for giving “love messages” on any given day. There are also dozens of useful resources listed at the end of the book to supplement the ideas and information you will read in 231 Ways to Say I Love You.

Readers will also find quotes related to love and relationships. These are thought- provoking and can be copied on notes or napkins to provide periodic messages of love to a spouse or significant other.

This is the perfect gift for a spouse or significant other, Christmas stocking stuffer, Valentine’s Day, wedding, bridal shower or special occasion gifts, or for use in training and counseling couples.

Following are some advance reader comments about 231 Ways to Say I Love You:

“I just completed reading the newest publication of Robert W Lucas and I highly recommend it. It is good for couples dating, newlyweds, and those celebrating 30, 40, 50 and 60 years married. The message is loud and clear — COMMUNICATION. The great thing about this resource is that you can use it, share it, and make your own list of your ways to get to know your partner better and for making love a priority again.” Barbara Tanzer, Co-Founder of TBSTravel

“This book works well for all ages.  I’ve been married 57 years and I found new strategies to make our lives together more memorable.  There are so many unique ideas that are easy to implement.  It is obvious the author has common sense flavored by his experiences and creativity.  Consider this book as a gift for your next bridal shower, a surprise for a good friend and most of all as a resource to expand your personal relationship with your loved one.” Sylvia Foy, Retired Human Resource Executive

“Love is one of the great emotions of humanity.  Unfortunately, the challenges of daily life can erode the deep feelings and hope that only love can bring.  Bob’s book provides simple yet powerful ways of keeping your love of life, of your partner, of your friends fresh and alive.  I recommend them all – and so will you!”  Lou Coenen

To get more information about the book or to order visit http://www.231waystosayiloveyou.com.


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Use Neighborhood Author Book Signings to Promote Your Books

Use Neighborhood Author Book Signings to Promote Your BooksIf you are looking for an easy and inexpensive way to get the word out about your book(s), products and yourself as an author, consider letting your neighbors know what you do. If you are like most people, the only neighbors that you likely interact with regularly and who know that you are an author, live next door or across the street from you.

If you live in a sub-division where you have hundreds of neighbors, let them know who you are and what you do. Expand your network by putting up signs around the neighborhood and in your front yard (e.g. Author Book Signing – your name 9am-1pm).

On the day of the scheduled signing, set up a table and chair in the front yard and hold a book signing. You might even offer free lemon-aid and cookies to encourage people to stick around to talk with you once they stop by. Anyone passing by will then know that you are an author and many will likely be curious enough to stop to talk to you and look at your products. You may sell a couple of books, but more importantly, everyone in the neighborhood learns about you and can provide word-of-mouth advertising at no cost.  Chances are that several of these people have contacts in companies and volunteer organizations that might be interested in purchasing copies of your books or having you come in to speak to their group.

A nice side-effect of this strategy is that many people go out searching for yard and estate sales on weekends. Those people may also see your signs and be curious enough to stop by, thereby expanding your reach and potentially generating additional word-of -mouth publicity.

Be sure to print order forms and flyers about yourself and books and have plenty business cards ready for people to take away. They will often share these with others or may take action to research you and your books on the internet or in book stores and libraries later.

For more creative ideas on ways to increase book sales, generate more revenue, and build an author platform and personal brand for yourself and your book(s), check out Use Neighborhood Author Book Signings to Promote Your Books.


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Florida Authors and Publishers Association 2015 Annual Conference

Florida Authors and Publishers Association (FAPA) 2014 Annual Conference

Authors and independent and small publishers are again coming together to discuss pertinent issues in the areas of self-publishing and resources for authors. In doing so, they will hear from subject matter experts in the areas of publishing, marketing and promoting books, building successful author platforms, non-fiction and fiction writing, and much more.

The Florida Authors and Publishers Association is conducting its annual professional development conference. The 2015 conference will be held August 7 and 8 at the Hilton Orlando Lake Buena Vista in the Walt Disney Resort and followed by the International President’s Book Awards Banquet on the evening of the 8th.

For details and to register, visit the FAPA website at http://www.floridapublishersassociation.com/annual-conference.


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Writer’s Block Quotation – Norman Mailer

Writer's Block Quotation - Norman MailerMany new and experienced authors occasionally experience writer’s block from time to time. This seeming inability to come up with a topic or words to say related to it can be caused be numerous things. For example, inexperience or lack of knowledge on a topic, personal or professional issues that are distracting the mind, fear of failure or not being accepted by readers, or simple disinterest in the writing process. The latter can occur when you are required to create an article or material for your job or as part of an assignment in school or other venue.

The key to overcoming this condition is to stop, take a deep breath, gather your thoughts and just get ideas about a topic onto a page. It sometimes help to talk over ideas with others or to spend some time doing an Internet search on a desired topic  to see how others have approached it and what they have said.

For ideas and strategies on how to be successful as an author; check out Make Money Writing Books: Proven Profit Making Strategies for Authors.


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Proven Book Marketing Strategies for Authors

The only way for authors to sell books effectively is to let people know that the product exists. You may have the greatest book ever written, but unless you promote it and continually get the word out about it through multiple channels, it will be just words grouped together in print or electronic format. Do not lose sight of the fact that your goal is to increase book sales.

If you plan to have a publisher develop, print and distribute your masterpiece, you may think that your job is to write the content and that they will handle other aspects of the publication process and pay you royalties as the book sells. Nothing is further from the truth. Certainly a reputable publisher will handle all the layout, cover design, copyrighting, printing and numerous other functions involved in the book production process. Additionally, they will likely list it on their website, send out some news releases via mail or email, and list it in their own sales catalog, if they have one. They may even take it to trade shows for display and to sell. For these services, they will typically get 85 percent or more of the profits from sales… and you will still be expected to shoulder most of the responsibility for promoting or marketing the product.

Should you decide to go the independent publishing or self-publishing route, you can increase your profit margin, but you will also take over all the functions normally handled by a publisher. In addition, you will also have to market the book.

No matter what approach you pursue, here are three easy ways to promote your new book and generate sales:

Book website. Buy the domain name for your book based on the title (e.g. www.abcsofbookmarketing.com) and create an electronic brochure on the site, which provides at least a synopsis, table of contents, sample chapter, author biography, price and means of purchase.

Professional business cards. Have professional looking business cards printed for you and your book(s). Create an author business card that has your name, contact information and photo on the front and the names of your books (if you have multiple publications) or short synopsis of your single book on the back.

In addition to the author card, have special business cards printed for each of your books for distribution at trade shows, presentations or to pass out to people you meet and tell about the boo. Have a cover image on the front along with your personal website domain and a short synopsis on the back along with info on how to order on the reverse.

Bookmarks. For people who read printed books, you can provide a “bookmark” as a helpful tool for them to remember where they left off when they close a book. These little markers are typically printed on paper that is approximately 8” X 2” with information printed on both sides. A 14 or 15 point cover stock paper is often used for glossy or matte printing in four-color. You can also just print in colored ink on heavy cover stock paper to cut costs, but this lacks the “pizzazz” to grab people’s attention.

Your purpose for using the cards will dictate what you print on them. You might want to promote your company, book, or product, or simply highlight yourself with a list of your publications and services. In any case, consider using a professional photo of yourself, book(s), or product(s) along with text since that attracts attention and helps with the branding that you seek.

Proven Book Marketing Strategies for AuthorsFor additional creative and functional proven book marketing techniques for promoting yourself and your book(s), get a copy of Make Money Writing Books: Proven Profit Making Strategies for Authors.


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Dealing with Writer’s Block and Motivational Quote for Writer’s – Zig Zigler

Dealing with Writer's Block and Motivational Quote for Writer's - Zig Zigler

Many new and aspiring writers and authors (and some more experienced ones) often struggle with what to write, when to write and how to get started when putting together an article or  book.  The reality is that there is no one “best” way to go about the process. The majority of the problem related to writer’s block or self-doubt lies between your ears. As a saying that used to hang in my high school gym reminded us, “If you believe you can or you believe you can’t, you are right!”

Becoming a successful writer or book author requires that you to believe in yourself and your abilities. Much of that gets back to the basics of putting in time up front to learn the craft of writing, building a storehouse of subject knowledge and then taking the time to practice the craft. By doing all these things (and more) you will have the tools necessary to put words into sentences which share ideas and information that others will want to read.

Dealing with Writer's Block and Motivational Quote for Writer's - Zig ZiglerOne other aspect of being successful as a writer is that you must build a professional author platform that introduces you to the world and helps develop a following of potential readers. There are hundreds of articles, books, courses and other materials on the Internet with tips for writing a book and to help you build your own platform. One resource to consider is Make Money Writing Books: Proven Profit Making Strategies for Authors.


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Inspiration for Writing a Book – Quote by Barbara Kingsolver

Inspiration for Writing a Book - Quote by Barbara Kingsolver Many people who want to be authors search aimlessly for book writing inspiration. They talk to people who have written books, attend writer conferences and training programs,  how-to read books on book writing, and eventually hit upon something that inspires them. It might be an external motivator or cause; or it could be something more intrinsic from within.

Writing a book can lead to intense personal satisfaction whether it is a best-seller or not, depending on your motivation for writing it in the first place. Authors write books for many reasons. Some write to achieve fame and fortune; some because they have something they want to save. Still other authors want to help others, enjoy the writing process or want to leave a legacy for their family. No matter what your reason for desiring to put your words and thoughts in print by writing a book, decide that before you begin. This is important because without true motivation, chances are you will encounter writer’s block or end up with an inferior book that no one cares to read.

One way to help decide what and why you want to write is to identify sources of inspiration for writers. Searching the Internet or sites like Amazon.com are good starting points. Search creative writing quotes (such as the one at the top of this article) and for articles and books that offer inspiration for writing a book. Also look for tips for writing a book, so that you can have an idea of how you want to approach your topic.


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Editing and Rewriting Are Essential Parts of Writing A Book or Article

Editing and Rewriting Are Essential Parts of Writing A Book or ArticleWhether you are doing nonfiction writing or fiction, you likely want the finished piece to be the best possible. To ensure that this is the case, you have to face the reality that you will need to spend times on rewrites.

Some writers and authors think that they have finished  with the content once they have written an article or book. Nothing is further from the truth. In reality, once you get your thoughts on the page, you have just begun. That is because your best work is not done until it has been rewritten numerous times and had it edited by someone who has expertise in grammar, syntax and effective message design.

Writing books and articles is a multi-stage process. First, you get an idea and then you put words on paper. Next, you go through and read it, taking notes on where to make edits and adjustments. After you do these things, put the piece aside and work on other projects. This helps redirect your thinking and gets the project out of your conscious mind. Come back after several days and re-read the content again to identify additional changes. You can then start your re-writes.

Your goals when rewriting include at least these stages:

Identify incorrect word usage  Authors and writers often confuse words that sound alike, but are spelled differently and have other meanings.

Eliminate overly used terms. Look for synonyms to substitute for terms that you normally use. People tend to have favorite terms that they inject into a conversation or writing on a regular basis. Work to eliminate such redundancy when creating your book or article content.

Correct commonly misspelled words. There are many words that are typically misspelled. Since you misspelled it once, there is a good change that you will do so again during rewrites. This is because you likely believe that the spelling is correct the first time.

Unfortunately, many authors and writers depend on electronic spellcheck software to catch errors that they missed. Such tools can help somewhat; however, they can miss terms that sound alike but are inappropriate for your intended meaning. The result is that the misspelled terms are often overlooked by the editing software.

Find a competent editor. Because of your own limitations, and those of software, have someone else reread and make recommendations after you have done several rewrites.   Finally, when you think that the work is the best possible, get an expert editor to go through it with a critical eye.

Waiting until you have taken all the previous steps before contracting for editorial services will help save you money. This is because editors will charge either by the word, page or project for their efforts.

Once you are ready to write your book and start to market it, check out Make Money Writing Books: Proven Profit Making Strategies for Authors. for strategies on building an effective author platform to help promote and sell your products. Additionally, there are many wonderful books on the market to assist authors and writers in all phases or writing and getting into print. If you goal is to write books, Dan Poynter is a great resource for materials on how to write and self publish your work.

 


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