Authors often forget that they must sell themselves along with their books. The key to selling more books, is to project a positive, can do and professional image to everyone who sees you. Take a look in the mirror and honestly assess your physical appearance. Among other things look at the following and ask yourself, “Is this an image that …
There are many ways to effectively market and sell your nonfiction books once they are published. One simple strategy that I recommend is to maximize the use of personal contacts, your writing, and technology to gain a foothold and stand out from all the other authors and books on the market. In a world where people are overwhelmed by information, you …
Publishing a book makes you an instant expert or celebrity. Take advantage of that elevated position to get in front of others as a presenter or trainer to share your knowledge, experiences, and skills, or to do readings of your book content. Doing this can help you build an author platform, increase your personal brand, and promote your book(s). There will …
Many authors are either ignorant of the media interview process or afraid to reach out to local journalists and broadcasters to arrange media interviews that can be used to gain name recognition and promote or market their book(s). In reality, many of these local resources are looking for subject matter experts and local celebrities in their area. They also like …
If you are a new author thinking of how you can build a following, market a book and sell more books, you might certainly want to consider the potential impact of social media. By simply establishing accounts on the various social sites and developing a reader following for blogs and articles that you can share there; you can potentially become a …