My first trip to the Venice, Florida Book Fair on Saturday was a good experience. Like other authors, I am always looking for new ways and venues to facilitate personal branding, share information with potential readers, do some book marketing and sell books. There were 46 people registered at this year’s authors event, which is held adjacent to the Venice Farmers …
It is not enough to simply publish a book and expect it to sell. Part of your marketing strategy should contain ways to stay in front of your audience by writing articles that tie to the book theme or content. For example, if you write children’s books, you could write articles for parents related to a theme covered in your …
Most authors dream of becoming rich and famous through the books they write. The piece that creates the biggest challenge for most is that they do not know how or do not put the effort into effectively marketing their books. Whether you sign with a traditional publisher or self-publish, the majority of book marketing activities will fall on your shoulders. …
Whether you are a traditionally or self published author who is releasing print, eBook or both formats, you must get the word out before you can sell copies. Many authors look for ways to promote their upcoming or newly released nonfiction and fiction book(s), but often overlook the local media in their area. Local newspapers, radio and television stations often scan …
There are many ways to effectively market and sell your nonfiction books once they are published. One simple strategy that I recommend is to maximize the use of personal contacts, your writing, and technology to gain a foothold and stand out from all the other authors and books on the market. In a world where people are overwhelmed by information, you …
Many authors are either ignorant of the media interview process or afraid to reach out to local journalists and broadcasters to arrange media interviews that can be used to gain name recognition and promote or market their book(s). In reality, many of these local resources are looking for subject matter experts and local celebrities in their area. They also like …
The key to effectively developing name recognition or branding yourself and selling a lot of books, as noted authors have done for centuries, is to develop a niche in which you become the “go to” person for that topic. This starts by developing a marketing plan and sticking with it. Try doing at least one thing per day to market …
Imagine a sports team scheduled for a playoff game. The team does all the pre-work and the getting ready for the big event through conditioning and hard play. Then on the day of the event their star player decides not to show up. That would be akin to your doing all your project research, developing an outline for content, gathering …
One thing I did not understand when I started writing for major book publishers in 1994 is that the publisher takes care of functions such as getting the ISBN (the coded number that appears on the back of every book), the product development, editing, cover and layout design, and all the technical sides of the printing and publishing of a …
In addition to having pertinent information or a story to tell that others want to hear about and read as an author, you must “brand” yourself in order to become a known entity. People must know who you are and what you do before they will buy what you produce. Branding is crucial for you to successfully generate residual income streams. …