Writing a book is the easy part of becoming an author. The challenge comes with the fact that the author is also responsible for the majority of marketing initiatives to promote and sell the book. Unless you are a New York Best-Seller level author, this is true whether you are self published or write for one of the major publishing houses.
A quote from A. A. Milne, the author of the popular Winnie the Pooh children’s book summed up this author dilemma.
In today’s competitive book market, only a small percentage of writers make large amounts of money from their books. To supplement their royalties, they must also create residual and passive income streams in the form of technology-based products, presentations, website and blog advertisements, endorsements and other means.
For ideas and strategies on how to create residual and passive income streams as an author, get a copy of Make Money Writing Books: Proven Profit Making Strategies for Authors.