marketing books

Making Your Book Stand Out From Competition

Ever wonder why some books sell more copies and make the best seller lists while others seem to flop. Often it is not the talent of the author that makes the difference. Certainly that is a major factor. However, in many instances it is a combination of factors, starting with the sheer volume of books published each year. One report …

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A Simple Strategy for Book Marketing

The key to effectively developing name recognition or branding yourself and selling a lot of books, as noted authors have done for centuries, is to develop a niche in which you become the “go to” person for that topic. This starts by developing a marketing plan and sticking with it. Try doing at least one thing per day to market …

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Florida Authors and Publishers Association (FAPA) Annual Conference

Authors and self-publishers have a valuable resource in the Florida Authors and Publishers Association (formerly Florida Publishers Association).  FAPA is focused on providing its members and the general public with educational opportunities to learn about the publishing industry, including editing, book design, printing, print-on- demand, e-publishing, distribution, book marketing and promotion, and the steps necessary to become a self-published author and/or small independent publisher. On …

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