Most authors dream of becoming rich and famous through the books they write. The piece that creates the biggest challenge for most is that they do not know how or do not put the effort into effectively marketing their books. Whether you sign with a traditional publisher or self-publish, the majority of book marketing activities will fall on your shoulders. …
Ever wonder why some books sell more copies and make the best seller lists while others seem to flop. Often it is not the talent of the author that makes the difference. Certainly that is a major factor. However, in many instances it is a combination of factors, starting with the sheer volume of books published each year. One report …
The key to effectively developing name recognition or branding yourself and selling a lot of books, as noted authors have done for centuries, is to develop a niche in which you become the “go to” person for that topic. This starts by developing a marketing plan and sticking with it. Try doing at least one thing per day to market …
Authors and self-publishers have a valuable resource in the Florida Authors and Publishers Association (formerly Florida Publishers Association). FAPA is focused on providing its members and the general public with educational opportunities to learn about the publishing industry, including editing, book design, printing, print-on- demand, e-publishing, distribution, book marketing and promotion, and the steps necessary to become a self-published author and/or small independent publisher. On …