It is not enough to simply publish a book and expect it to sell. Part of your marketing strategy should contain ways to stay in front of your audience by writing articles that tie to the book theme or content. For example, if you write children’s books, you could write articles for parents related to a theme covered in your …
One key to selling more books, products and services and marketing as an author involves gaining and maintaining visibility through your author platform and personal branding. To help in this endeavor, look for ways to get in front of as many current and potential customers as possible. By creating a solid public relations campaign, you raise awareness about your book(s). Use …
Writers and authors trying to build their platform, gain exposure and generate revenue from their work(s) continually look for opportunities to participate in writing contests or competitions with their articles and books. Such events provide a vehicle to have your materials critically evaluated by professionals and readers while also getting valuable exposure. Even if you do not win, you have …
Selling nonfiction books is all about being a known entity or considered a subject matter expert. Getting more people to know or having heard of you increases your chances of selling books. This should be part of your marketing plan to create a personal brand. Once you identify where you will place your efforts as an author and have developed …