Robert W. Lucas

Build An Author Platform As Part of Your Book Marketing Plan

In order to sell your books, whether you work with a traditional publisher or are a self published or INDIE author, it is crucial that you include strategies for building an author platform to get more exposure as part of your book marketing plan. Take a few minutes to jot down responses to the following questions on a sheet of paper. Use this …

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What Is a Nonfiction Book?

Nonfiction books are one of the two divisions of prose writing (fiction being the second).The genre of non fiction books provides accurate factual or truthful information that is based on empirical or historical data according the author. Non-fiction books cover many topic areas which are written to inform, educate or share ideas and suggestions to readers. Some of the more popular nonfiction categories include: …

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Inspirational Writing Quote – Walt Disney

Some people write for fortune and fame, while others write to share information or a message, leave a legacy, or simply for the joy and fulfillment of seeing their name in print. Whatever your personal reason for becoming an author.. do it to the best of your ability.

The Value of Guest Blogging to Authors

Many writers and authors create blogs based on their content expertise in order to name and brand recognition and to increase opportunities to sell their products and services. This free marketing vehicle allows you to demonstrate what you do as an author and professional. It can also provide a network to help spread the word about your books and other works. …

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Non Fiction Writing Quote – Robert W. Lucas

Successfully, writing non fiction articles and books requires a mastery of effective writing skills (e.g. grammar, punctuation, and syntax). It also requires the ability to adequately research and gather information, data, concepts and ideas related to the writer’s subject in order to visually paint an image with words in the mind of readers. When you are ready to begin writing non …

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Ideas for Creatively Marketing Your Books

It is not enough to simply publish a book and expect it to sell. Part of your marketing strategy should contain ways to stay in front of your audience by writing articles that tie to the book theme or content. For example, if you write children’s books, you could write articles for parents related to a theme covered in your …

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Technology Trends for Self Publishing

Authors desiring to self publish or create electronic books (ebooks) now have more options than ever for getting their ideas into written form and to generate money with minimal effort and cost. Electronic technology and companies/services, such as, Lightning Source, Amazon Kindle, Smshwords, IngramSpark, Bookbaby, Lulu and others continue to simplify the self publishing process. As with other technologies, industry competition is …

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