Ever wonder why some books sell more copies and make the best seller lists while others seem to flop. Often it is not the talent of the author that makes the difference. Certainly that is a major factor. However, in many instances it is a combination of factors, starting with the sheer volume of books published each year. One report …
Selling nonfiction books is all about being a known entity or considered a subject matter expert. Getting more people to know or having heard of you increases your chances of selling books. This should be part of your marketing plan to create a personal brand. Once you identify where you will place your efforts as an author and have developed …
One thing I did not understand when I started writing for major book publishers in 1994 is that the publisher takes care of functions such as getting the ISBN (the coded number that appears on the back of every book), the product development, editing, cover and layout design, and all the technical sides of the printing and publishing of a …