Selling books starts with selling yourself as a writer and author. By writing articles giving presentations, becoming involved with networking groups and engaging in other activities that get you known, you have a greater opportunity to sell your books once they are published. Gene Simmons captured the essence of the idea of personal branding or building an author platform in …
Many authors are either ignorant of the media interview process or afraid to reach out to local journalists and broadcasters to arrange media interviews that can be used to gain name recognition and promote or market their book(s). In reality, many of these local resources are looking for subject matter experts and local celebrities in their area. They also like …
The key to effectively developing name recognition or branding yourself and selling a lot of books, as noted authors have done for centuries, is to develop a niche in which you become the “go to” person for that topic. This starts by developing a marketing plan and sticking with it. Try doing at least one thing per day to market …