book marketing strategies

Use Local Media Interviews to Promote Books

Many authors are either ignorant of the media interview process or afraid to reach out to local journalists and broadcasters to arrange media interviews that can be used to gain name recognition and promote or market their book(s). In reality, many of these local resources are looking for subject matter experts and local celebrities in their area. They also like …

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Strategies for Writing and Marketing Your Book

Imagine a sports team scheduled for a playoff game. The team does all the pre-work and the getting ready for the big event through conditioning and hard play. Then on the day of the event their star player decides not to show up. That would be akin to your doing all your project research, developing an outline for content, gathering …

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