You can be the best writer and author in the world, but if you do not tell the world about yourself and your works, nobody will ever know it. The reality is that all successful authors regularly promote and share information with everyone they can reach.
To be successful and generate direct, residual and passive forms of income from your books, products and services, you must become knowledgeable about marketing and do something everyday to get the word out to the world. This is related to building an author platform but is also crucial for building a strong customer or reader base for what you produce.
As famed showman and creator of The Greatest Show on Earth circus is credited as saying:
For ideas and strategies on how to create an author platform, create passive and residual income streams and succeed as an author, get a copy of Make Money Writing Books: Proven Profit Making Strategies for Authors.