{"id":582,"date":"2013-08-31T00:59:48","date_gmt":"2013-08-31T04:59:48","guid":{"rendered":"https:\/\/www.robertwlucas.com\/wordpress\/?p=582"},"modified":"2021-12-06T10:11:15","modified_gmt":"2021-12-06T15:11:15","slug":"send-press-releases-to-promote-your-book","status":"publish","type":"post","link":"https:\/\/www.robertwlucas.com\/wordpress\/send-press-releases-to-promote-your-book\/","title":{"rendered":"Send Press Releases to Promote Your Book"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/www.robertwlucas.com\/wordpress\/?s=book+marketing\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-586 aligncenter\" title=\"Send Press Releases to Promote Your Book\" alt=\"Send Press Releases to Promote Your Book\" src=\"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/08\/Sample-Press-Release-Format-231x300.jpg\" width=\"231\" height=\"300\" srcset=\"https:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/08\/Sample-Press-Release-Format-231x300.jpg 231w, https:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/08\/Sample-Press-Release-Format-791x1024.jpg 791w, https:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/08\/Sample-Press-Release-Format-386x500.jpg 386w\" sizes=\"(max-width: 231px) 100vw, 231px\" \/><\/a><\/p>\n<p>Whether you are a traditionally or self published author who is releasing print, <a title=\"personal branding, promoting a book, nonfiction books\" href=\"https:\/\/www.robertwlucas.com\/wordpress\/?s=ebooks\">eBook<\/a>\u00a0or both formats, you must get the word out before you can sell copies. Many authors look for ways to promote their upcoming or newly released nonfiction and fiction book(s), but often overlook the local media in their area. Local newspapers, radio and television stations often scan the local community for local celebrities as filler for their articles or on- air shows.<\/p>\n<p>As part of your <a title=\"personal branding, promoting a book, nonfiction books\" href=\"https:\/\/www.robertwlucas.com\/wordpress\/?s=personal+branding\">personal branding<\/a>, <a title=\"personal branding, promoting a book, nonfiction books\" href=\"https:\/\/www.robertwlucas.com\/wordpress\/?s=book+promotion\">book promotion <\/a>efforts and overall <a title=\"personal branding, promoting a book, nonfiction books\" href=\"https:\/\/www.robertwlucas.com\/wordpress\/?s=book+marketing\">book marketing strategy<\/a>, do not overlook the humble press release as a means for getting the word out. Start by checking websites for local media and news stations to identify reporters or on air personalities who cover areas covered by your book content (e.g. entertainment, business, self-help or other genres).\u00a0 This strategy also works for national known journalists and on-air personalities. Next, prepare a press release and send it to these people. Follow\u00a0up shortly thereafter with a phone call. You can find dozens of sample press release formats for book\u00a0 by searching the Internet for the phrase &#8220;sample press release for book.&#8221;<\/p>\n<p>There are even websites that allow you to go online to submit press releases. Check out <a href=\"http:\/\/www.ehow.com\/how_7677886_submit-press-release.html\">http:\/\/www.ehow.com\/how_7677886_submit-press-release.html<\/a>\u00a0as one possible source.<\/p>\n<p>To identify\u00a0other strategies for branding yourself and promoting your books, products and\u00a0services and generating residual and passive income, get a copy of <a title=\"personal branding, promoting a book, nonfiction books\" href=\"http:\/\/www.amazon.com\/gp\/product\/B00CHXCAA6\/ref=as_li_ss_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B00CHXCAA6&amp;linkCode=as2&amp;tag=rwlnfw-20\"><em>Make Money Writing Books: Proven Profit Making Strategies for Authors<\/em><\/a>\u00a0by Robert W. Lucas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you are a traditionally or self published author who is releasing print, eBook\u00a0or both formats, you must get the word out before you can sell copies. Many authors look for ways to promote their upcoming or newly released nonfiction and fiction book(s), but often overlook the local media in their area. Local newspapers, radio and television stations often scan &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Send Press Releases to Promote Your Book\" class=\"read-more button\" href=\"https:\/\/www.robertwlucas.com\/wordpress\/send-press-releases-to-promote-your-book\/#more-582\" aria-label=\"More on Send Press Releases to Promote Your Book\">Read It Now<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[659],"tags":[124,290,563,150,572,321,287],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Send Press Releases to Promote Your Book - Nonfiction Author and Writer Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.robertwlucas.com\/wordpress\/send-press-releases-to-promote-your-book\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Send Press Releases to Promote Your Book - Nonfiction Author and Writer Blog\" \/>\n<meta property=\"og:description\" content=\"Whether you are a traditionally or self published author who is releasing print, eBook\u00a0or both formats, you must get the word out before you can sell copies. Many authors look for ways to promote their upcoming or newly released nonfiction and fiction book(s), but often overlook the local media in their area. Local newspapers, radio and television stations often scan ... Read It Now\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.robertwlucas.com\/wordpress\/send-press-releases-to-promote-your-book\/\" \/>\n<meta property=\"og:site_name\" content=\"Nonfiction Author and Writer Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-31T04:59:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-06T15:11:15+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/08\/Sample-Press-Release-Format-231x300.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert W. Lucas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/#website\",\"url\":\"https:\/\/www.robertwlucas.com\/wordpress\/\",\"name\":\"Nonfiction Author and Writer Blog\",\"description\":\"Nonfiction author, writer, and self-publisher ideas, strategies, resources and advice\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.robertwlucas.com\/wordpress\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/send-press-releases-to-promote-your-book\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/08\/Sample-Press-Release-Format-231x300.jpg\",\"contentUrl\":\"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/08\/Sample-Press-Release-Format-231x300.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/send-press-releases-to-promote-your-book\/#webpage\",\"url\":\"https:\/\/www.robertwlucas.com\/wordpress\/send-press-releases-to-promote-your-book\/\",\"name\":\"Send Press Releases to Promote Your Book - Nonfiction Author and Writer Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/send-press-releases-to-promote-your-book\/#primaryimage\"},\"datePublished\":\"2013-08-31T04:59:48+00:00\",\"dateModified\":\"2021-12-06T15:11:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/#\/schema\/person\/6453aebc7f84a44d74519b1fb48d4c9c\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/send-press-releases-to-promote-your-book\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.robertwlucas.com\/wordpress\/send-press-releases-to-promote-your-book\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/send-press-releases-to-promote-your-book\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.robertwlucas.com\/wordpress\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Send Press Releases to Promote Your Book\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/#\/schema\/person\/6453aebc7f84a44d74519b1fb48d4c9c\",\"name\":\"Robert W. 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