{"id":537,"date":"2013-08-07T01:00:53","date_gmt":"2013-08-07T05:00:53","guid":{"rendered":"https:\/\/www.robertwlucas.com\/wordpress\/?p=537"},"modified":"2021-12-06T10:16:37","modified_gmt":"2021-12-06T15:16:37","slug":"audiobooks-are-more-popular-in-germany-than-ebooks","status":"publish","type":"post","link":"https:\/\/www.robertwlucas.com\/wordpress\/audiobooks-are-more-popular-in-germany-than-ebooks\/","title":{"rendered":"Audiobooks Are More Popular in Germany than eBooks"},"content":{"rendered":"

Digital book adoption rate is growing in Germany with many people now own a dedicated e-reader or at least are considering buying one. In a recent annual survey conducted by the Allensbach Institute<\/a>, one very interesting factor is evident: Germans consume more audiobooks than ebooks.<\/p>\n

\"Audiobooks<\/a><\/p>\n

In the last twelve months, close to five million customers have purchased an audiobook, which accounts for 7% of the overall population. This is one of the hottest segments currently operating in Germany and ironically gets the least amount of attention. The bulk of mainstream media tends to focus on digital books and this segment is also growing. It is approximated that 4% of Germans over 14 years of age have an e-reader, equating to about 3.66 million people. A further 3.5% or 2.5 million people plan to purchase a reader within the next two years. According to Media Control<\/a>, in 2012 close to 12 million ebooks were purchased.<\/p>\n

People in Germany obviously love to read! Three million people have read more than twenty books in the last year and over five million people read ten to nineteen. Over fourteen million people have read at least a few books. Price really matters and it tends to play a major role in Germany.\u00a0 Nearly one-third of all book sales are paperbacks. This could, in the future, sway more people to pick up the digital edition sooner, due to the low prices and fast availability.<\/p>\n

Digital reading should increase in Germany due to the sheer amount of major players entering the market and launching promotional campaigns. Kobo\u00a0and Amazon are both firmly entrenched and local companies, such as Txtr, are seeing record sales. Major initiatives are being launched by Deutsche Telekom and Thalia<\/a> to sell e-readers at the retail level and also ebooks.<\/p>\n

Source:<\/strong> http:\/\/goodereader.com\/blog\/e-book-news\/audiobooks-are-more-popular-in-germany-than-ebooks<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Digital book adoption rate is growing in Germany with many people now own a dedicated e-reader or at least are considering buying one. In a recent annual survey conducted by the Allensbach Institute, one very interesting factor is evident: Germans consume more audiobooks than ebooks. In the last twelve months, close to five million customers have purchased an audiobook, which … <\/p>\n

Read It Now<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[656],"tags":[586,309,310,311],"jetpack_publicize_connections":[],"yoast_head":"\nAudiobooks Are More Popular in Germany than eBooks - Nonfiction Author and Writer Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.robertwlucas.com\/wordpress\/audiobooks-are-more-popular-in-germany-than-ebooks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audiobooks Are More Popular in Germany than eBooks - Nonfiction Author and Writer Blog\" \/>\n<meta property=\"og:description\" content=\"Digital book adoption rate is growing in Germany with many people now own a dedicated e-reader or at least are considering buying one. In a recent annual survey conducted by the Allensbach Institute, one very interesting factor is evident: Germans consume more audiobooks than ebooks. In the last twelve months, close to five million customers have purchased an audiobook, which ... Read It Now\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.robertwlucas.com\/wordpress\/audiobooks-are-more-popular-in-germany-than-ebooks\/\" \/>\n<meta property=\"og:site_name\" content=\"Nonfiction Author and Writer Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-07T05:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-06T15:16:37+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/08\/Audiobooksedited-300x199.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert W. Lucas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/#website\",\"url\":\"https:\/\/www.robertwlucas.com\/wordpress\/\",\"name\":\"Nonfiction Author and Writer Blog\",\"description\":\"Nonfiction author, writer, and self-publisher ideas, strategies, resources and advice\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.robertwlucas.com\/wordpress\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/audiobooks-are-more-popular-in-germany-than-ebooks\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/08\/Audiobooksedited-300x199.jpg\",\"contentUrl\":\"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/08\/Audiobooksedited-300x199.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/audiobooks-are-more-popular-in-germany-than-ebooks\/#webpage\",\"url\":\"https:\/\/www.robertwlucas.com\/wordpress\/audiobooks-are-more-popular-in-germany-than-ebooks\/\",\"name\":\"Audiobooks Are More Popular in Germany than eBooks - Nonfiction Author and Writer Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/audiobooks-are-more-popular-in-germany-than-ebooks\/#primaryimage\"},\"datePublished\":\"2013-08-07T05:00:53+00:00\",\"dateModified\":\"2021-12-06T15:16:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/#\/schema\/person\/6453aebc7f84a44d74519b1fb48d4c9c\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/audiobooks-are-more-popular-in-germany-than-ebooks\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.robertwlucas.com\/wordpress\/audiobooks-are-more-popular-in-germany-than-ebooks\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/audiobooks-are-more-popular-in-germany-than-ebooks\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.robertwlucas.com\/wordpress\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Audiobooks Are More Popular in Germany than eBooks\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/#\/schema\/person\/6453aebc7f84a44d74519b1fb48d4c9c\",\"name\":\"Robert W. Lucas\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3fc90f98677a22507f6a2865c8fbdad6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3fc90f98677a22507f6a2865c8fbdad6?s=96&d=mm&r=g\",\"caption\":\"Robert W. Lucas\"},\"description\":\"Bob Lucas has been a trainer, presenter and adult educator for over four decades. He who has written hundreds of articles on training, writing, self-publishing and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain based learning and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.\",\"sameAs\":[\"http:\/\/www.robertwlucas.com\"],\"url\":\"https:\/\/www.robertwlucas.com\/wordpress\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Audiobooks Are More Popular in Germany than eBooks - Nonfiction Author and Writer Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.robertwlucas.com\/wordpress\/audiobooks-are-more-popular-in-germany-than-ebooks\/","og_locale":"en_US","og_type":"article","og_title":"Audiobooks Are More Popular in Germany than eBooks - Nonfiction Author and Writer Blog","og_description":"Digital book adoption rate is growing in Germany with many people now own a dedicated e-reader or at least are considering buying one. In a recent annual survey conducted by the Allensbach Institute, one very interesting factor is evident: Germans consume more audiobooks than ebooks. In the last twelve months, close to five million customers have purchased an audiobook, which ... Read It Now","og_url":"https:\/\/www.robertwlucas.com\/wordpress\/audiobooks-are-more-popular-in-germany-than-ebooks\/","og_site_name":"Nonfiction Author and Writer Blog","article_published_time":"2013-08-07T05:00:53+00:00","article_modified_time":"2021-12-06T15:16:37+00:00","og_image":[{"url":"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/08\/Audiobooksedited-300x199.jpg"}],"twitter_card":"summary","twitter_misc":{"Written by":"Robert W. Lucas","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.robertwlucas.com\/wordpress\/#website","url":"https:\/\/www.robertwlucas.com\/wordpress\/","name":"Nonfiction Author and Writer Blog","description":"Nonfiction author, writer, and self-publisher ideas, strategies, resources and advice","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.robertwlucas.com\/wordpress\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.robertwlucas.com\/wordpress\/audiobooks-are-more-popular-in-germany-than-ebooks\/#primaryimage","inLanguage":"en-US","url":"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/08\/Audiobooksedited-300x199.jpg","contentUrl":"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/08\/Audiobooksedited-300x199.jpg"},{"@type":"WebPage","@id":"https:\/\/www.robertwlucas.com\/wordpress\/audiobooks-are-more-popular-in-germany-than-ebooks\/#webpage","url":"https:\/\/www.robertwlucas.com\/wordpress\/audiobooks-are-more-popular-in-germany-than-ebooks\/","name":"Audiobooks Are More Popular in Germany than eBooks - Nonfiction Author and Writer Blog","isPartOf":{"@id":"https:\/\/www.robertwlucas.com\/wordpress\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.robertwlucas.com\/wordpress\/audiobooks-are-more-popular-in-germany-than-ebooks\/#primaryimage"},"datePublished":"2013-08-07T05:00:53+00:00","dateModified":"2021-12-06T15:16:37+00:00","author":{"@id":"https:\/\/www.robertwlucas.com\/wordpress\/#\/schema\/person\/6453aebc7f84a44d74519b1fb48d4c9c"},"breadcrumb":{"@id":"https:\/\/www.robertwlucas.com\/wordpress\/audiobooks-are-more-popular-in-germany-than-ebooks\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.robertwlucas.com\/wordpress\/audiobooks-are-more-popular-in-germany-than-ebooks\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.robertwlucas.com\/wordpress\/audiobooks-are-more-popular-in-germany-than-ebooks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.robertwlucas.com\/wordpress\/"},{"@type":"ListItem","position":2,"name":"Audiobooks Are More Popular in Germany than eBooks"}]},{"@type":"Person","@id":"https:\/\/www.robertwlucas.com\/wordpress\/#\/schema\/person\/6453aebc7f84a44d74519b1fb48d4c9c","name":"Robert W. Lucas","image":{"@type":"ImageObject","@id":"https:\/\/www.robertwlucas.com\/wordpress\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/3fc90f98677a22507f6a2865c8fbdad6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3fc90f98677a22507f6a2865c8fbdad6?s=96&d=mm&r=g","caption":"Robert W. Lucas"},"description":"Bob Lucas has been a trainer, presenter and adult educator for over four decades. He who has written hundreds of articles on training, writing, self-publishing and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain based learning and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.","sameAs":["http:\/\/www.robertwlucas.com"],"url":"https:\/\/www.robertwlucas.com\/wordpress\/author\/admin\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2FEQb-8F","_links":{"self":[{"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/posts\/537"}],"collection":[{"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/comments?post=537"}],"version-history":[{"count":3,"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/posts\/537\/revisions"}],"predecessor-version":[{"id":1629,"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/posts\/537\/revisions\/1629"}],"wp:attachment":[{"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/media?parent=537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/categories?post=537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/tags?post=537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}