{"id":428,"date":"2013-07-30T02:40:16","date_gmt":"2013-07-30T06:40:16","guid":{"rendered":"https:\/\/www.robertwlucas.com\/wordpress\/?p=428"},"modified":"2021-12-06T10:26:55","modified_gmt":"2021-12-06T15:26:55","slug":"demonstrating-credibility-as-an-author-sells-books","status":"publish","type":"post","link":"https:\/\/www.robertwlucas.com\/wordpress\/demonstrating-credibility-as-an-author-sells-books\/","title":{"rendered":"Demonstrating Credibility as an Author Sells Books"},"content":{"rendered":"

One of your goals in establishing credibility is to help brand yourself<\/a> and your book(s) so that readers will want to buy future books that you write. Through personal branding <\/a>initiatives, you will become a known entity and ultimately position yourself to sell more books.<\/p>\n

\"Demonstrating<\/a><\/p>\n

As a non-fiction author, you\u00a0can begin to cement\u00a0you credibility by demonstrating imagination, creativity, and a sound writing style. You must also show that you have the expertise in your selected topic area to add value for readers.<\/p>\n

Remember that, unlike fiction readers, your readers are\u00a0not paying for\u00a0creative prose or to have you drone on, imaginatively create information, or embellish slight content with words that do not contribute to understanding of facts. Instead of providing subjective opinion or conjecture, you must thoroughly research your material and present it in a clear, concise, and accurate manner.<\/p>\n

Since time is valuable for your readers, find a style of writing that provides a lot of useful information in simple fashion while engaging them mentally. Show them how to apply what they are reading so that they do not miss an important point you make. Also, supplement what you say with references to noted sources in order to validate your content and save readers time in having to search for other resources.<\/p>\n

For additional ideas and strategies on how to build an author platform, gain recognition and make money from your book writing, get a copy of How to Make Money Writing Books: Proven Profit Making Strategies for Authors<\/em><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

One of your goals in establishing credibility is to help brand yourself and your book(s) so that readers will want to buy future books that you write. Through personal branding initiatives, you will become a known entity and ultimately position yourself to sell more books. As a non-fiction author, you\u00a0can begin to cement\u00a0you credibility by demonstrating imagination, creativity, and a … <\/p>\n

Read It Now<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[656],"tags":[271,572,267],"jetpack_publicize_connections":[],"yoast_head":"\nDemonstrating Credibility as an Author Sells Books - Nonfiction Author and Writer Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.robertwlucas.com\/wordpress\/demonstrating-credibility-as-an-author-sells-books\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Demonstrating Credibility as an Author Sells Books - Nonfiction Author and Writer Blog\" \/>\n<meta property=\"og:description\" content=\"One of your goals in establishing credibility is to help brand yourself and your book(s) so that readers will want to buy future books that you write. Through personal branding initiatives, you will become a known entity and ultimately position yourself to sell more books. As a non-fiction author, you\u00a0can begin to cement\u00a0you credibility by demonstrating imagination, creativity, and a ... Read It Now\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.robertwlucas.com\/wordpress\/demonstrating-credibility-as-an-author-sells-books\/\" \/>\n<meta property=\"og:site_name\" content=\"Nonfiction Author and Writer Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-30T06:40:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-06T15:26:55+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/07\/male-hands-typing-on-keyboard-edited-300x198.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert W. Lucas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/#website\",\"url\":\"https:\/\/www.robertwlucas.com\/wordpress\/\",\"name\":\"Nonfiction Author and Writer Blog\",\"description\":\"Nonfiction author, writer, and self-publisher ideas, strategies, resources and advice\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.robertwlucas.com\/wordpress\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/demonstrating-credibility-as-an-author-sells-books\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/07\/male-hands-typing-on-keyboard-edited-300x198.jpg\",\"contentUrl\":\"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/07\/male-hands-typing-on-keyboard-edited-300x198.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/demonstrating-credibility-as-an-author-sells-books\/#webpage\",\"url\":\"https:\/\/www.robertwlucas.com\/wordpress\/demonstrating-credibility-as-an-author-sells-books\/\",\"name\":\"Demonstrating Credibility as an Author Sells Books - Nonfiction Author and Writer Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/demonstrating-credibility-as-an-author-sells-books\/#primaryimage\"},\"datePublished\":\"2013-07-30T06:40:16+00:00\",\"dateModified\":\"2021-12-06T15:26:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/#\/schema\/person\/6453aebc7f84a44d74519b1fb48d4c9c\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/demonstrating-credibility-as-an-author-sells-books\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.robertwlucas.com\/wordpress\/demonstrating-credibility-as-an-author-sells-books\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/demonstrating-credibility-as-an-author-sells-books\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.robertwlucas.com\/wordpress\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Demonstrating Credibility as an Author Sells Books\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/#\/schema\/person\/6453aebc7f84a44d74519b1fb48d4c9c\",\"name\":\"Robert W. Lucas\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3fc90f98677a22507f6a2865c8fbdad6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3fc90f98677a22507f6a2865c8fbdad6?s=96&d=mm&r=g\",\"caption\":\"Robert W. Lucas\"},\"description\":\"Bob Lucas has been a trainer, presenter and adult educator for over four decades. He who has written hundreds of articles on training, writing, self-publishing and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain based learning and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.\",\"sameAs\":[\"http:\/\/www.robertwlucas.com\"],\"url\":\"https:\/\/www.robertwlucas.com\/wordpress\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Demonstrating Credibility as an Author Sells Books - Nonfiction Author and Writer Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.robertwlucas.com\/wordpress\/demonstrating-credibility-as-an-author-sells-books\/","og_locale":"en_US","og_type":"article","og_title":"Demonstrating Credibility as an Author Sells Books - Nonfiction Author and Writer Blog","og_description":"One of your goals in establishing credibility is to help brand yourself and your book(s) so that readers will want to buy future books that you write. Through personal branding initiatives, you will become a known entity and ultimately position yourself to sell more books. As a non-fiction author, you\u00a0can begin to cement\u00a0you credibility by demonstrating imagination, creativity, and a ... Read It Now","og_url":"https:\/\/www.robertwlucas.com\/wordpress\/demonstrating-credibility-as-an-author-sells-books\/","og_site_name":"Nonfiction Author and Writer Blog","article_published_time":"2013-07-30T06:40:16+00:00","article_modified_time":"2021-12-06T15:26:55+00:00","og_image":[{"url":"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/07\/male-hands-typing-on-keyboard-edited-300x198.jpg"}],"twitter_card":"summary","twitter_misc":{"Written by":"Robert W. Lucas","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.robertwlucas.com\/wordpress\/#website","url":"https:\/\/www.robertwlucas.com\/wordpress\/","name":"Nonfiction Author and Writer Blog","description":"Nonfiction author, writer, and self-publisher ideas, strategies, resources and advice","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.robertwlucas.com\/wordpress\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.robertwlucas.com\/wordpress\/demonstrating-credibility-as-an-author-sells-books\/#primaryimage","inLanguage":"en-US","url":"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/07\/male-hands-typing-on-keyboard-edited-300x198.jpg","contentUrl":"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/07\/male-hands-typing-on-keyboard-edited-300x198.jpg"},{"@type":"WebPage","@id":"https:\/\/www.robertwlucas.com\/wordpress\/demonstrating-credibility-as-an-author-sells-books\/#webpage","url":"https:\/\/www.robertwlucas.com\/wordpress\/demonstrating-credibility-as-an-author-sells-books\/","name":"Demonstrating Credibility as an Author Sells Books - Nonfiction Author and Writer Blog","isPartOf":{"@id":"https:\/\/www.robertwlucas.com\/wordpress\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.robertwlucas.com\/wordpress\/demonstrating-credibility-as-an-author-sells-books\/#primaryimage"},"datePublished":"2013-07-30T06:40:16+00:00","dateModified":"2021-12-06T15:26:55+00:00","author":{"@id":"https:\/\/www.robertwlucas.com\/wordpress\/#\/schema\/person\/6453aebc7f84a44d74519b1fb48d4c9c"},"breadcrumb":{"@id":"https:\/\/www.robertwlucas.com\/wordpress\/demonstrating-credibility-as-an-author-sells-books\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.robertwlucas.com\/wordpress\/demonstrating-credibility-as-an-author-sells-books\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.robertwlucas.com\/wordpress\/demonstrating-credibility-as-an-author-sells-books\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.robertwlucas.com\/wordpress\/"},{"@type":"ListItem","position":2,"name":"Demonstrating Credibility as an Author Sells Books"}]},{"@type":"Person","@id":"https:\/\/www.robertwlucas.com\/wordpress\/#\/schema\/person\/6453aebc7f84a44d74519b1fb48d4c9c","name":"Robert W. Lucas","image":{"@type":"ImageObject","@id":"https:\/\/www.robertwlucas.com\/wordpress\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/3fc90f98677a22507f6a2865c8fbdad6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3fc90f98677a22507f6a2865c8fbdad6?s=96&d=mm&r=g","caption":"Robert W. Lucas"},"description":"Bob Lucas has been a trainer, presenter and adult educator for over four decades. He who has written hundreds of articles on training, writing, self-publishing and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain based learning and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.","sameAs":["http:\/\/www.robertwlucas.com"],"url":"https:\/\/www.robertwlucas.com\/wordpress\/author\/admin\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2FEQb-6U","_links":{"self":[{"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/posts\/428"}],"collection":[{"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/comments?post=428"}],"version-history":[{"count":5,"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/posts\/428\/revisions"}],"predecessor-version":[{"id":433,"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/posts\/428\/revisions\/433"}],"wp:attachment":[{"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/media?parent=428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/categories?post=428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/tags?post=428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}