{"id":315,"date":"2013-07-16T23:10:33","date_gmt":"2013-07-17T03:10:33","guid":{"rendered":"https:\/\/www.robertwlucas.com\/wordpress\/?p=315"},"modified":"2021-12-06T10:33:22","modified_gmt":"2021-12-06T15:33:22","slug":"a-simple-strategy-for-book-marketing","status":"publish","type":"post","link":"https:\/\/www.robertwlucas.com\/wordpress\/a-simple-strategy-for-book-marketing\/","title":{"rendered":"A Simple Strategy for Book Marketing"},"content":{"rendered":"

The key to effectively developing name recognition<\/a> or branding yourself and selling a lot of books, as noted authors have done for centuries, is to develop a niche in which you become the “go to” person for that topic. This starts by developing a marketing plan<\/a> and sticking with it.<\/p>\n

\"A<\/a><\/p>\n

Try doing at least one thing per day to market yourself and\/or your products<\/a>. More work is better and you must be consistent in your efforts to get the word out to others about what you do to others. Look at your calendar. What marketing strategies do you have listed each day? If the answer is none, then you are not likely a successful writer.<\/p>\n

You can be the best writer or most authoritative person in your topic area. However, if you simply sit in front of your computer and write all the time without letting others know what you are doing, no one will know who you are or the value of your work.<\/p>\n

By getting people to recognize your products and associate them with your name and face<\/a>, you can create a powerful revenue generating mechanism.<\/p>\n

For additional ideas on ways to generate residual and passive income as an author, get a copy of the Kindle book Make Money Writing Books: Proven Profit Making Strategies for Authors.<\/em><\/a> (Did you know that you can download a free Kindle reader to any computer at Amazon and do not need a Kindle reading device to access eBooks?)<\/p>\n","protected":false},"excerpt":{"rendered":"

The key to effectively developing name recognition or branding yourself and selling a lot of books, as noted authors have done for centuries, is to develop a niche in which you become the “go to” person for that topic. This starts by developing a marketing plan and sticking with it. Try doing at least one thing per day to market … <\/p>\n

Read It Now<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[656],"tags":[124,203,205,204,200,144,572,202,206],"jetpack_publicize_connections":[],"yoast_head":"\nA Simple Strategy for Book Marketing - Nonfiction Author and Writer Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.robertwlucas.com\/wordpress\/a-simple-strategy-for-book-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Simple Strategy for Book Marketing - Nonfiction Author and Writer Blog\" \/>\n<meta property=\"og:description\" content=\"The key to effectively developing name recognition or branding yourself and selling a lot of books, as noted authors have done for centuries, is to develop a niche in which you become the “go to” person for that topic. This starts by developing a marketing plan and sticking with it. Try doing at least one thing per day to market ... Read It Now\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.robertwlucas.com\/wordpress\/a-simple-strategy-for-book-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Nonfiction Author and Writer Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-17T03:10:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-06T15:33:22+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/07\/Robert-W-Lucas-edited-300x266.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert W. Lucas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/#website\",\"url\":\"https:\/\/www.robertwlucas.com\/wordpress\/\",\"name\":\"Nonfiction Author and Writer Blog\",\"description\":\"Nonfiction author, writer, and self-publisher ideas, strategies, resources and advice\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.robertwlucas.com\/wordpress\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/a-simple-strategy-for-book-marketing\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/07\/Robert-W-Lucas-edited-300x266.jpg\",\"contentUrl\":\"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/07\/Robert-W-Lucas-edited-300x266.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/a-simple-strategy-for-book-marketing\/#webpage\",\"url\":\"https:\/\/www.robertwlucas.com\/wordpress\/a-simple-strategy-for-book-marketing\/\",\"name\":\"A Simple Strategy for Book Marketing - Nonfiction Author and Writer Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/a-simple-strategy-for-book-marketing\/#primaryimage\"},\"datePublished\":\"2013-07-17T03:10:33+00:00\",\"dateModified\":\"2021-12-06T15:33:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/#\/schema\/person\/6453aebc7f84a44d74519b1fb48d4c9c\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/a-simple-strategy-for-book-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.robertwlucas.com\/wordpress\/a-simple-strategy-for-book-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/a-simple-strategy-for-book-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.robertwlucas.com\/wordpress\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Simple Strategy for Book Marketing\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/#\/schema\/person\/6453aebc7f84a44d74519b1fb48d4c9c\",\"name\":\"Robert W. Lucas\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3fc90f98677a22507f6a2865c8fbdad6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3fc90f98677a22507f6a2865c8fbdad6?s=96&d=mm&r=g\",\"caption\":\"Robert W. Lucas\"},\"description\":\"Bob Lucas has been a trainer, presenter and adult educator for over four decades. He who has written hundreds of articles on training, writing, self-publishing and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain based learning and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.\",\"sameAs\":[\"http:\/\/www.robertwlucas.com\"],\"url\":\"https:\/\/www.robertwlucas.com\/wordpress\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Simple Strategy for Book Marketing - Nonfiction Author and Writer Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.robertwlucas.com\/wordpress\/a-simple-strategy-for-book-marketing\/","og_locale":"en_US","og_type":"article","og_title":"A Simple Strategy for Book Marketing - Nonfiction Author and Writer Blog","og_description":"The key to effectively developing name recognition or branding yourself and selling a lot of books, as noted authors have done for centuries, is to develop a niche in which you become the “go to” person for that topic. This starts by developing a marketing plan and sticking with it. Try doing at least one thing per day to market ... Read It Now","og_url":"https:\/\/www.robertwlucas.com\/wordpress\/a-simple-strategy-for-book-marketing\/","og_site_name":"Nonfiction Author and Writer Blog","article_published_time":"2013-07-17T03:10:33+00:00","article_modified_time":"2021-12-06T15:33:22+00:00","og_image":[{"url":"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/07\/Robert-W-Lucas-edited-300x266.jpg"}],"twitter_card":"summary","twitter_misc":{"Written by":"Robert W. Lucas","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.robertwlucas.com\/wordpress\/#website","url":"https:\/\/www.robertwlucas.com\/wordpress\/","name":"Nonfiction Author and Writer Blog","description":"Nonfiction author, writer, and self-publisher ideas, strategies, resources and advice","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.robertwlucas.com\/wordpress\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.robertwlucas.com\/wordpress\/a-simple-strategy-for-book-marketing\/#primaryimage","inLanguage":"en-US","url":"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/07\/Robert-W-Lucas-edited-300x266.jpg","contentUrl":"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2013\/07\/Robert-W-Lucas-edited-300x266.jpg"},{"@type":"WebPage","@id":"https:\/\/www.robertwlucas.com\/wordpress\/a-simple-strategy-for-book-marketing\/#webpage","url":"https:\/\/www.robertwlucas.com\/wordpress\/a-simple-strategy-for-book-marketing\/","name":"A Simple Strategy for Book Marketing - Nonfiction Author and Writer Blog","isPartOf":{"@id":"https:\/\/www.robertwlucas.com\/wordpress\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.robertwlucas.com\/wordpress\/a-simple-strategy-for-book-marketing\/#primaryimage"},"datePublished":"2013-07-17T03:10:33+00:00","dateModified":"2021-12-06T15:33:22+00:00","author":{"@id":"https:\/\/www.robertwlucas.com\/wordpress\/#\/schema\/person\/6453aebc7f84a44d74519b1fb48d4c9c"},"breadcrumb":{"@id":"https:\/\/www.robertwlucas.com\/wordpress\/a-simple-strategy-for-book-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.robertwlucas.com\/wordpress\/a-simple-strategy-for-book-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.robertwlucas.com\/wordpress\/a-simple-strategy-for-book-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.robertwlucas.com\/wordpress\/"},{"@type":"ListItem","position":2,"name":"A Simple Strategy for Book Marketing"}]},{"@type":"Person","@id":"https:\/\/www.robertwlucas.com\/wordpress\/#\/schema\/person\/6453aebc7f84a44d74519b1fb48d4c9c","name":"Robert W. Lucas","image":{"@type":"ImageObject","@id":"https:\/\/www.robertwlucas.com\/wordpress\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/3fc90f98677a22507f6a2865c8fbdad6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3fc90f98677a22507f6a2865c8fbdad6?s=96&d=mm&r=g","caption":"Robert W. Lucas"},"description":"Bob Lucas has been a trainer, presenter and adult educator for over four decades. He who has written hundreds of articles on training, writing, self-publishing and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain based learning and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.","sameAs":["http:\/\/www.robertwlucas.com"],"url":"https:\/\/www.robertwlucas.com\/wordpress\/author\/admin\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2FEQb-55","_links":{"self":[{"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/posts\/315"}],"collection":[{"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/comments?post=315"}],"version-history":[{"count":12,"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/posts\/315\/revisions"}],"predecessor-version":[{"id":325,"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/posts\/315\/revisions\/325"}],"wp:attachment":[{"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/media?parent=315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/categories?post=315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.robertwlucas.com\/wordpress\/wp-json\/wp\/v2\/tags?post=315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}