{"id":1497,"date":"2016-08-25T00:01:28","date_gmt":"2016-08-25T04:01:28","guid":{"rendered":"https:\/\/www.robertwlucas.com\/wordpress\/?p=1497"},"modified":"2021-12-06T08:03:39","modified_gmt":"2021-12-06T13:03:39","slug":"write-nonfiction-books-that-sell","status":"publish","type":"post","link":"https:\/\/www.robertwlucas.com\/wordpress\/write-nonfiction-books-that-sell\/","title":{"rendered":"Write Nonfiction Books that Sell (Part II) &#8211; The Business of Being An Author"},"content":{"rendered":"<p><a href=\"https:\/\/www.robertwlucas.com\/wordpress\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1500 aligncenter\" src=\"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2016\/08\/Write-Nonfiction-Books-that-Sell-Part-II-The-Business-of-Being-An-Author-290x300.jpg\" alt=\"Write Nonfiction Books that Sell (Part II) - The Business of Being An Author\" width=\"141\" height=\"146\" srcset=\"https:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2016\/08\/Write-Nonfiction-Books-that-Sell-Part-II-The-Business-of-Being-An-Author-290x300.jpg 290w, https:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2016\/08\/Write-Nonfiction-Books-that-Sell-Part-II-The-Business-of-Being-An-Author-768x795.jpg 768w, https:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2016\/08\/Write-Nonfiction-Books-that-Sell-Part-II-The-Business-of-Being-An-Author-989x1024.jpg 989w\" sizes=\"(max-width: 141px) 100vw, 141px\" \/><\/a>In Part I of this article, <em>How to write nonfiction books that sell<\/em>, I shared four phases of nonfiction writing that I use. That is the\u00a0process that I follow when creating a new manuscript. Those phases are:<\/p>\n<ul>\n<li>Select a marketable topic<\/li>\n<li>Identify the reader audience<\/li>\n<li>Provide content of value<\/li>\n<li>Create a writing plan<\/li>\n<\/ul>\n<p>Once I have completed those phases, I get down to the business of writing. And, when I say &#8220;business&#8221; that is exactly what I mean because writing is a business. You spend time and money creating your masterpiece, then more to market and publicize it. To provide value for your investment, you have to think like a business person. That means developing a structure for the development and publication of your book. If you are a first time author, you may\u00a0need to initially follow all the\u00a0courses of action outlined in this article. If you are a more seasoned nonfiction book writer, you will only need some of the phases I share. Although, you may want to fine tune things you have\u00a0done previously if you overlooked anything when you first set up your writing business. No matter what process you use, the important thing is that you write nonfiction books that sell. By being\u00a0more successful, your book\u00a0generates a higher level of revenue and notoriety for you.<\/p>\n<p>I am often asked in my author coaching and training\u00a0sessions about how to write nonfiction books that sell. My &#8220;go to&#8221; response is that if you really want to be a successful nonfiction author, you have to start with the basics of running a business. Even if you are writing for pleasure or just\u00a0to share ideas and information, and do not care if you make a profit, you still need to\u00a0act like a business person. If for not other reason, you can usually benefit from tax advantages of running a business and recoup some of your financial investment.\u00a0Speaking of tax advantages, I will interject a disclaimer. I am sharing strategies and processes that have worked for me. These are for information purposes only. I am not a lawyer, CPA or tax professional. Consult appropriate legal and financial resources for specific advice in your own situation and if you have questions on &#8220;how to.&#8221;<\/p>\n<p>So what are the next phases that can show you how to write a nonfiction book that sells? Read on to find out my approach.<\/p>\n<p><strong>Develop a business plan.<\/strong> Just as you need a writing plan to create your book content, you need a business plan to develop your writing business.\u00a0Start by\u00a0preparing a business plan that outlines key elements, such as, book financing, budgeting categories (use <a href=\"http:\/\/amzn.to\/2bHu9PL\">Quickbooks <\/a>or\u00a0similar software for this), and printing, publishing, marketing and publicity\u00a0resources. This plan will be your roadmap and provide a checklist as you move forward and start to write nonfiction books that sell. It is also an essential document if\u00a0you plan to apply for financing. Check\u00a0with the Small Business Association <a href=\"https:\/\/www.sba.gov\/starting-business\/write-your-business-plan\">SBA<\/a> and <a href=\"https:\/\/www.score.org\/\">SCORE<\/a>\u00a0(formerly the Service Corps of Retired Executives) for assistance and possible guidance on developing a business plan. Both organizations\u00a0are immensely helpful for new business owners and there are many free\u00a0resources available through\u00a0their websites.<\/p>\n<p><strong>Protect yourself.<\/strong> I mentioned earlier about consulting professional resources. Get legal and financial help if you are going to enter into agreements or provide potentially problematic information. Some examples are:<\/p>\n<ul>\n<li>Negotiating a contract with a publisher or printer.<\/li>\n<li>Offering advice on subjects that could cause damage or danger to others.<\/li>\n<li>Making large asset purchases in the name of your business (e.g. buildings, vehicles or large equipment).<\/li>\n<\/ul>\n<p><strong>Meet legal requirements<\/strong>. Check with\u00a0appropriate local, state and federal government offices to see what types of business licenses and permits you need to obtain and what types of fees and taxes you may need to pay connected to\u00a0your business. You may also be required to take certain steps before you can do business in an area. For example, if you live in a community with a homeowners association and plan to work from a home office, there may be restrictions on shipping and receiving deliveries from companies or operating a business from your home. This might impact fulfillment of your book orders if you plan to do that yourself. You may also have to post an advertisement in a local paper if you plan to do business as (DBA) a company in other than your name. Also, don&#8217;t forget filing appropriate state and local sales tax reports,  filing quarterly\u00a0estimated federal income taxes, social security taxes, and paying appropriate state and federal income taxes. Depending on the structure you use for your business (e.g. sole proprietor, corporation, or Limited Liability Company [LLC]) you may be subject to some or all of these and more. Again, this is where the financial and legal professionals come in handy.<\/p>\n<p><strong>Staff your business.<\/strong> As the old saying goes, &#8220;you cannot do it all yourself.&#8221; Depending on whether you are writing\u00a0or self publishing in addition to your regular job or whether this venture becomes your primary source of income, you will likely need help. Talk to other authors and self publishers, network at author and publisher conferences, join author\/publisher associations, attend conferences and book fairs or events, and read newsletters and\u00a0journals on the profession. All of these can help you identify potential resources to help with various aspects of your business. I try to barter services and knowledge or expertise with others in order to get help on my book related projects. Free is always better. Just remember that in some instances bartered goods and services might be subject to taxation.<\/p>\n<p>The following are some potential resources that I&#8217;ve found in the past which can aid in various aspects of the business of nonfiction book writing and publishing. I have used several of them successfully and\u00a0offer them for you to explore as information resources.<\/p>\n<ul>\n<li><a href=\"http:\/\/authorsassistants.com\/\">http:\/\/authorsassistants.com\/<\/a><\/li>\n<li><a href=\"https:\/\/www.fiverr.com\/\">https:\/\/www.fiverr.com\/<\/a><\/li>\n<li><a href=\"http:\/\/ivaa.org\/\">http:\/\/ivaa.org\/<\/a><\/li>\n<li><a href=\"https:\/\/www.createspace.com\/\">https:\/\/www.createspace.com\/<\/a><\/li>\n<li><a href=\"http:\/\/www.ingramspark.com\/\">http:\/\/www.ingramspark.com\/<\/a><\/li>\n<li><a href=\"https:\/\/www.upwork.com\/?r\">https:\/\/www.upwork.com\/?r<\/a><\/li>\n<li><a href=\"http:\/\/fundsforwriters.com\/\">http:\/\/fundsforwriters.com\/<\/a><\/li>\n<li><a href=\"http:\/\/www.theindependentpublishingmagazine.com\/\">http:\/\/www.theindependentpublishingmagazine.com\/<\/a><\/li>\n<li><a href=\"http:\/\/www.bookmarket.com\/\">http:\/\/www.bookmarket.com\/<\/a><\/li>\n<li><a href=\"https:\/\/www.sba.gov\/starting-managing-business\">https:\/\/www.sba.gov\/starting-managing-business<\/a><\/li>\n<li><a href=\"http:\/\/www.newpages.com\/writers-resources\/writing-conferences-events\">http:\/\/www.newpages.com\/writers-resources\/writing-conferences-events<\/a><\/li>\n<li><a href=\"http:\/\/writing.shawguides.com\/\">http:\/\/writing.shawguides.com\/<\/a><\/li>\n<li><a href=\"http:\/\/www.floridapublishersassociation.com\/\">http:\/\/www.floridapublishersassociation.com\/<\/a><\/li>\n<li><a href=\"https:\/\/floridawriters.net\/\">https:\/\/floridawriters.net\/<\/a><\/li>\n<li><a href=\"http:\/\/www.ibpa-online.org\/\">http:\/\/www.ibpa-online.org\/<\/a><\/li>\n<li><a href=\"http:\/\/nonfictionauthorsassociation.com\/\">http:\/\/nonfictionauthorsassociation.com\/<\/a><\/li>\n<\/ul>\n<p>Part I and II of this article shares some ideas that I have applied successfully in my book writing and publishing career for the past couple of decades. I continue to look for new ideas and resources that can help me write nonfiction books that sell. Not all books are successful, but I have found that if you do not continue to put them out on the market, you will never be successful. With volume comes name recognition, credibility and revenue. If you do not succeed with your first effort, step back reassess your process, get more advice and try again. There are numerous articles on various topics related to how to write nonfiction books that sell\u00a0on this blog. Search for your desired topic and review articles that you find. Also, visit some of the resource links I&#8217;ve listed in this article.<\/p>\n<p><strong><em>Do you have ideas on how to successfully write nonfiction books that sell which you are willing to share with me and other readers? If so, please share them in the comments section. If you have questions for me, feel free to contact me through my website\u00a0<a href=\"http:\/\/www.robertwlucas.com\/contact-page\/\">http:\/\/www.robertwlucas.com\/contact-page\/<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Part I of this article, How to write nonfiction books that sell, I shared four phases of nonfiction writing that I use. That is the\u00a0process that I follow when creating a new manuscript. Those phases are: Select a marketable topic Identify the reader audience Provide content of value Create a writing plan Once I have completed those phases, I &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Write Nonfiction Books that Sell (Part II) &#8211; The Business of Being An Author\" class=\"read-more button\" href=\"https:\/\/www.robertwlucas.com\/wordpress\/write-nonfiction-books-that-sell\/#more-1497\" aria-label=\"More on Write Nonfiction Books that Sell (Part II) &#8211; The Business of Being An Author\">Read It Now<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[659],"tags":[644,645,643],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Write Nonfiction Books That Sell (Part II) - The Business of Being An Author<\/title>\n<meta name=\"description\" content=\"In Part I of this article, I shared four phases of the writing process I use to show how to write nonfiction books that sell. 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