{"id":1315,"date":"2016-02-28T01:00:27","date_gmt":"2016-02-28T06:00:27","guid":{"rendered":"https:\/\/www.robertwlucas.com\/wordpress\/?p=1315"},"modified":"2021-12-06T08:29:53","modified_gmt":"2021-12-06T13:29:53","slug":"elements-of-an-effective-non-fiction-book","status":"publish","type":"post","link":"https:\/\/www.robertwlucas.com\/wordpress\/elements-of-an-effective-non-fiction-book\/","title":{"rendered":"Elements of an Effective Non-Fiction Book"},"content":{"rendered":"<figure id=\"attachment_1316\" aria-describedby=\"caption-attachment-1316\" style=\"width: 316px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.robertwlucas.com\/r-w-lucas\/\" rel=\"attachment wp-att-1316\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1316\" src=\"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2016\/02\/Bob-Lucas-in-Office-96DPI-300x200.jpg\" alt=\"Elements of an Effective Non-Fiction Book\" width=\"326\" height=\"217\" srcset=\"https:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2016\/02\/Bob-Lucas-in-Office-96DPI-300x200.jpg 300w, https:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2016\/02\/Bob-Lucas-in-Office-96DPI-768x512.jpg 768w, https:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2016\/02\/Bob-Lucas-in-Office-96DPI-1024x683.jpg 1024w, https:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2016\/02\/Bob-Lucas-in-Office-96DPI-700x467.jpg 700w, https:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2016\/02\/Bob-Lucas-in-Office-96DPI.jpg 1152w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/a><figcaption id=\"caption-attachment-1316\" class=\"wp-caption-text\">Internationally-known author &#8211; Robert W. Lucas<\/figcaption><\/figure>\n<p>For over four decades, I have led workshops and given presentations to thousands of people. Since 1994, I have captured key points of my research and training session content in\u00a0more than thirty non-fiction books. The following are two approaches\u00a0that I have learned to\u00a0be\u00a0effective in providing content to my readers and that you may also want to consider using.<\/p>\n<p><strong>Focus book content\u00a0to\u00a0your desired audience or readers.<\/strong> Most people who pick up a non-fiction book have a specific purpose in mind. They are often looking for ideas and strategies that they can immediately apply in some area of their own personal or professional life. By providing current and useful ideas and resources, you are more likely to capture and hold your reader&#8217;s\u00a0attention and help them make a buying decision related to your book.<\/p>\n<p><strong>Engage your readers. <\/strong>Decide your author voice or how you will address\u00a0readers through your writing style. I prefer to write <em>to<\/em> my readers rather than simply providing dull statistics or lists of information. To accomplish this, I write\u00a0in second person (e.g. you) and try to speak as is we are having a discussion and they are listeners. I also provide suggested ways that they might apply what I have provided as ideas, tips or strategies in order\u00a0to help them visualize application of content. I try not to assume that they will recognize ways to use my information on their own.<\/p>\n<p>For more information about books and services\u00a0offered by\u00a0Robert W. Lucas <a href=\"http:\/\/www.robertwlucas.com\/\">please visit his website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For over four decades, I have led workshops and given presentations to thousands of people. Since 1994, I have captured key points of my research and training session content in\u00a0more than thirty non-fiction books. The following are two approaches\u00a0that I have learned to\u00a0be\u00a0effective in providing content to my readers and that you may also want to consider using. Focus book &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Elements of an Effective Non-Fiction Book\" class=\"read-more button\" href=\"https:\/\/www.robertwlucas.com\/wordpress\/elements-of-an-effective-non-fiction-book\/#more-1315\" aria-label=\"More on Elements of an Effective Non-Fiction Book\">Read It Now<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[659],"tags":[606,605,607],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Elements of an Effective Non-Fiction Book - Nonfiction Author and Writer Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.robertwlucas.com\/wordpress\/elements-of-an-effective-non-fiction-book\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elements of an Effective Non-Fiction Book - Nonfiction Author and Writer Blog\" \/>\n<meta property=\"og:description\" content=\"For over four decades, I have led workshops and given presentations to thousands of people. 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