{"id":1262,"date":"2014-11-06T20:38:00","date_gmt":"2014-11-07T01:38:00","guid":{"rendered":"https:\/\/www.robertwlucas.com\/wordpress\/?p=1262"},"modified":"2021-12-06T08:33:24","modified_gmt":"2021-12-06T13:33:24","slug":"proven-book-marketing-strategies-for-authors","status":"publish","type":"post","link":"https:\/\/www.robertwlucas.com\/wordpress\/proven-book-marketing-strategies-for-authors\/","title":{"rendered":"Proven Book Marketing Strategies for Authors"},"content":{"rendered":"

The only way for authors to sell books effectively is to let people know that the product exists. You may have the greatest book ever written, but unless you promote it and continually get the word out about it through multiple channels, it will be just words grouped together in print or electronic format. Do not lose sight of the fact that your goal is to increase book sales.<\/p>\n

If you\u00a0plan to have a\u00a0publisher develop, print and\u00a0distribute your masterpiece, you may think that your job is to write the content and that they will handle other aspects of the publication process and pay you royalties as the book sells. Nothing is further from the truth. Certainly a reputable publisher will handle all the layout, cover design, copyrighting, printing and numerous other functions involved in the book production process. Additionally,\u00a0they will\u00a0likely list it on their website, send out some news releases via mail or email, and list\u00a0it in their own sales catalog, if they have one. They may even take it to trade shows for display and\u00a0to sell.\u00a0For these services, they will typically get 85\u00a0percent or more of the profits from sales… and\u00a0you will still be expected to shoulder most of the responsibility for promoting or marketing the product.<\/p>\n

Should you decide to go the independent publishing or\u00a0self-publishing route, you can increase your profit margin, but you will also take over all the functions normally handled by a publisher. In addition, you will\u00a0also have to market the book.<\/p>\n

No matter what approach you pursue, here are three easy ways\u00a0to promote your new book and generate sales:<\/p>\n

Book website.<\/strong> Buy the domain name for your book based on the title\u00a0(e.g. www.abcsofbookmarketing.com) and create an electronic brochure on the site, which provides at least\u00a0a synopsis, table of contents, sample chapter, author biography, price and means of purchase.<\/p>\n

Professional business cards.<\/strong> Have professional looking business cards printed for you and your book(s). Create an author business card that has your name, contact information and photo on the front and the names of your books (if you have multiple publications) or short synopsis of your single book on the back.<\/p>\n

In addition to the author card, have special business cards printed for each of your books for distribution at trade shows, presentations or to pass out to people you meet and tell about the boo. Have a cover image on the front along with your personal website domain and a short synopsis on the back along with info on how to order on the reverse.<\/p>\n

Bookmarks.<\/strong> For people who read printed books, you can provide a \u201cbookmark\u201d as a helpful tool for them to remember where they left off when they close a book. These little markers are typically printed on paper that is approximately 8\u201d X 2\u201d with information printed on both sides. A 14 or 15 point cover stock paper is often used for glossy or matte printing in four-color. You can also just print in colored ink on heavy cover stock paper to cut costs, but this lacks the \u201cpizzazz\u201d to grab people\u2019s attention.<\/p>\n

Your purpose for using the cards will dictate what you print on them. You might want to promote your company, book, or product, or simply highlight yourself with a list of your publications and services. In any case, consider using a professional photo of yourself, book(s), or product(s) along with text since that attracts attention and helps with the branding that you seek.<\/p>\n

\"Proven<\/a>For additional creative and functional proven book marketing techniques for promoting yourself and your book(s), get a copy of Make Money Writing Books: Proven Profit Making Strategies for Authors.<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The only way for authors to sell books effectively is to let people know that the product exists. You may have the greatest book ever written, but unless you promote it and continually get the word out about it through multiple channels, it will be just words grouped together in print or electronic format. Do not lose sight of the … <\/p>\n

Read It Now<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[656],"tags":[554,553,540],"jetpack_publicize_connections":[],"yoast_head":"\nProven Book Marketing Strategies for Authors - Nonfiction Author and Writer Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.robertwlucas.com\/wordpress\/proven-book-marketing-strategies-for-authors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proven Book Marketing Strategies for Authors - Nonfiction Author and Writer Blog\" \/>\n<meta property=\"og:description\" content=\"The only way for authors to sell books effectively is to let people know that the product exists. 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