{"id":1160,"date":"2014-04-28T23:27:48","date_gmt":"2014-04-29T03:27:48","guid":{"rendered":"https:\/\/www.robertwlucas.com\/wordpress\/?p=1160"},"modified":"2021-12-06T08:45:12","modified_gmt":"2021-12-06T13:45:12","slug":"using-personal-branding-initiatives-to-create-passive-income","status":"publish","type":"post","link":"https:\/\/www.robertwlucas.com\/wordpress\/using-personal-branding-initiatives-to-create-passive-income\/","title":{"rendered":"Using Personal Branding Initiatives to Create Passive Income"},"content":{"rendered":"

\"Using<\/a>Writers and other professionals can enhance their image, attract more positive attention and potentially sell more books, products and services by creating a personal brand. In effect, this involves taking proactive steps to generate ongoing word-of-mouth marketing efforts through which others spread the word about the value of initiatives that can be obtained from an individual and\/or their organization.<\/p>\n

The goal of any branding initiative(s) is to develop a persona and reputation of being the \u201cgo to\u201d source for specific products and services. In doing so, the author\/professional can begin to create what is known as passive income or residual income streams. Once these revenue sources are in place (e.g. personal website sales, sites such as Amazon.com, internet sales through sites like eBay, or by generating money via pay-per-click ads placed on their site or blogs by companies such as GoogleAds or Commission Junction), money can be generated literally while they sleep.<\/p>\n

For additional ideas on creating a personal brand, personal branding tips and how to make money, get a copy of Make Money Writing Books: Proven Profit Making Strategies for Authors.<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Writers and other professionals can enhance their image, attract more positive attention and potentially sell more books, products and services by creating a personal brand. In effect, this involves taking proactive steps to generate ongoing word-of-mouth marketing efforts through which others spread the word about the value of initiatives that can be obtained from an individual and\/or their organization. The … <\/p>\n

Read It Now<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[656],"tags":[528,299,529],"jetpack_publicize_connections":[],"yoast_head":"\nUsing Personal Branding Initiatives to Create Passive Income - Nonfiction Author and Writer Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.robertwlucas.com\/wordpress\/using-personal-branding-initiatives-to-create-passive-income\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Personal Branding Initiatives to Create Passive Income - Nonfiction Author and Writer Blog\" \/>\n<meta property=\"og:description\" content=\"Writers and other professionals can enhance their image, attract more positive attention and potentially sell more books, products and services by creating a personal brand. 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