{"id":1047,"date":"2014-03-21T14:42:09","date_gmt":"2014-03-21T18:42:09","guid":{"rendered":"https:\/\/www.robertwlucas.com\/wordpress\/?p=1047"},"modified":"2021-12-06T09:04:49","modified_gmt":"2021-12-06T14:04:49","slug":"build-an-author-platform-as-part-of-your-book-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.robertwlucas.com\/wordpress\/build-an-author-platform-as-part-of-your-book-marketing-plan\/","title":{"rendered":"Build An Author Platform As Part of Your Book Marketing Plan"},"content":{"rendered":"<p><a href=\"https:\/\/www.robertwlucas.com\/wordpress\/?s=book+marketing\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-1049\" title=\"Build An Author Platform As Part of Your Book Marketing Plan\" alt=\"Build An Author Platform As Part of Your Book Marketing Plan\" src=\"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2014\/03\/Build-An-Author-Platform-As-Part-of-Your-Book-Marketing-Plan-238x300.jpg\" width=\"238\" height=\"300\" srcset=\"https:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2014\/03\/Build-An-Author-Platform-As-Part-of-Your-Book-Marketing-Plan-238x300.jpg 238w, https:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2014\/03\/Build-An-Author-Platform-As-Part-of-Your-Book-Marketing-Plan-814x1024.jpg 814w, https:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2014\/03\/Build-An-Author-Platform-As-Part-of-Your-Book-Marketing-Plan-556x700.jpg 556w, https:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2014\/03\/Build-An-Author-Platform-As-Part-of-Your-Book-Marketing-Plan.jpg 1529w\" sizes=\"(max-width: 238px) 100vw, 238px\" \/><\/a>In order to sell your books, whether you work with a traditional publisher or are a self published or INDIE author, it is crucial that\u00a0you include strategies for building an author platform to get\u00a0more exposure as part of your book\u00a0marketing plan.<\/p>\n<p>Take a few minutes to jot down responses to the following questions on a sheet of paper. Use this as a planning sheet for preparing to get the word out about you, your books, and\/or products and services. This approach can lead to more passive and residual income as an author.<\/p>\n<p>1. What knowledge or skills do I have that make me credible as a writer?<\/p>\n<p>2. What are some strategies that will help me become a better known writer locally?<\/p>\n<p>3. What are some strategies that might help make me a better known writer outside my local area?<\/p>\n<p>4. Where might I use my knowledge and skills identified in Question 1 to become better known?<\/p>\n<p>To learn more creative ideas for generating exposure and publicity for yourself and your book(s), get a copy of my book <a title=\"book marketing plan, passive residual income, self-published\" href=\"http:\/\/www.amazon.com\/gp\/product\/B00CHXCAA6\/ref=as_li_ss_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B00CHXCAA6&amp;linkCode=as2&amp;tag=rwlnfw-20\"><em>Make Money Writing Books: Proven Profit Making Strategies for Authors.<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In order to sell your books, whether you work with a traditional publisher or are a self published or INDIE author, it is crucial that\u00a0you include strategies for building an author platform to get\u00a0more exposure as part of your book\u00a0marketing plan. Take a few minutes to jot down responses to the following questions on a sheet of paper. Use this &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Build An Author Platform As Part of Your Book Marketing Plan\" class=\"read-more button\" href=\"https:\/\/www.robertwlucas.com\/wordpress\/build-an-author-platform-as-part-of-your-book-marketing-plan\/#more-1047\" aria-label=\"More on Build An Author Platform As Part of Your Book Marketing Plan\">Read It Now<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[656],"tags":[41,72,496],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Build An Author Platform As Part of Your Book Marketing Plan - Nonfiction Author and Writer Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.robertwlucas.com\/wordpress\/build-an-author-platform-as-part-of-your-book-marketing-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build An Author Platform As Part of Your Book Marketing Plan - Nonfiction Author and Writer Blog\" \/>\n<meta property=\"og:description\" content=\"In order to sell your books, whether you work with a traditional publisher or are a self published or INDIE author, it is crucial that\u00a0you include strategies for building an author platform to get\u00a0more exposure as part of your book\u00a0marketing plan. Take a few minutes to jot down responses to the following questions on a sheet of paper. Use this ... Read It Now\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.robertwlucas.com\/wordpress\/build-an-author-platform-as-part-of-your-book-marketing-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Nonfiction Author and Writer Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-21T18:42:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-06T14:04:49+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2014\/03\/Build-An-Author-Platform-As-Part-of-Your-Book-Marketing-Plan-238x300.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert W. Lucas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/#website\",\"url\":\"https:\/\/www.robertwlucas.com\/wordpress\/\",\"name\":\"Nonfiction Author and Writer Blog\",\"description\":\"Nonfiction author, writer, and self-publisher ideas, strategies, resources and advice\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.robertwlucas.com\/wordpress\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/build-an-author-platform-as-part-of-your-book-marketing-plan\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2014\/03\/Build-An-Author-Platform-As-Part-of-Your-Book-Marketing-Plan-238x300.jpg\",\"contentUrl\":\"http:\/\/www.robertwlucas.com\/wordpress\/wp-content\/uploads\/2014\/03\/Build-An-Author-Platform-As-Part-of-Your-Book-Marketing-Plan-238x300.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/build-an-author-platform-as-part-of-your-book-marketing-plan\/#webpage\",\"url\":\"https:\/\/www.robertwlucas.com\/wordpress\/build-an-author-platform-as-part-of-your-book-marketing-plan\/\",\"name\":\"Build An Author Platform As Part of Your Book Marketing Plan - Nonfiction Author and Writer Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/build-an-author-platform-as-part-of-your-book-marketing-plan\/#primaryimage\"},\"datePublished\":\"2014-03-21T18:42:09+00:00\",\"dateModified\":\"2021-12-06T14:04:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/#\/schema\/person\/6453aebc7f84a44d74519b1fb48d4c9c\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/build-an-author-platform-as-part-of-your-book-marketing-plan\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.robertwlucas.com\/wordpress\/build-an-author-platform-as-part-of-your-book-marketing-plan\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/build-an-author-platform-as-part-of-your-book-marketing-plan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.robertwlucas.com\/wordpress\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Build An Author Platform As Part of Your Book Marketing Plan\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.robertwlucas.com\/wordpress\/#\/schema\/person\/6453aebc7f84a44d74519b1fb48d4c9c\",\"name\":\"Robert W. 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