social media book marketing

The Value of Guest Blogging to Authors

Many writers and authors create blogs based on their content expertise in order to name and brand recognition and to increase opportunities to sell their products and services. This free marketing vehicle allows you to demonstrate what you do as an author and professional. It can also provide a network to help spread the word about your books and other works. …

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Ideas for Creatively Marketing Your Books

It is not enough to simply publish a book and expect it to sell. Part of your marketing strategy should contain ways to stay in front of your audience by writing articles that tie to the book theme or content. For example, if you write children’s books, you could write articles for parents related to a theme covered in your …

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Book Marketing Tip with Quote from P.T. Barnum

You can be the best writer and author in the world, but if you do not tell the world about yourself and your works, nobody will ever know it. The reality is that all successful authors regularly promote and share information with everyone they can reach. To be successful and generate direct, residual and passive forms of income from your books, …

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Robert (Bob) W. Lucas to Present at St. Augustine, Florida Ancient City Writers Group – January 18, 2014

Internationally known author and training consultant, Bob Lucas, will be facilitating a session on personal branding at the Florida Writers Association Ancient City Writers group meeting on January 18, 2014. The meeting will be held from 10:15-12:00 at the St. Augustine Main Library. 1960 N. Ponce De Leon Blvd. St. Augustine, FL 32084. Directions can be found at http://www.mapquest.com/maps?address=1960+N+Ponce+de+Leon+Blvd&city=Saint+Augustine&state=FL&zipcode=32084&redirect=true Bob will …

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Sale on Kindle Version of Make Money Writing Books by Robert W. Lucas

From December 28th, 2013 until January 5th, 2014 you can get a discounted electronic copy of Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com The key to successfully making money as an author and/or self publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this …

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Independent Bookstores Making a Comeback

There is good news is that smaller book sellers have begun a slow comeback. This provides opportunity for local owners, their community and customers in their areas. Rick Townley recently wrote and article that appears in the Washington Times titled Independent bookstores are making a comeback. He touts the comeback of many independent bookstores after declining sales and store closings for years. He attributes this trend …

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Using Social Media and the Internet to Market Your Books

Social media and the Internet have become “the” place for authors to sell their nonfiction books and develop their personal brand. With a virtually free environment where you can connect with others to make them aware of your books, products and services, it becomes a no-brainer for you to consider these venues as part of your marketing plan.   Facebook, Twitter, …

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Florida Authors and Publishers Association (FAPA) Annual Conference

Authors and self-publishers have a valuable resource in the Florida Authors and Publishers Association (formerly Florida Publishers Association).  FAPA is focused on providing its members and the general public with educational opportunities to learn about the publishing industry, including editing, book design, printing, print-on- demand, e-publishing, distribution, book marketing and promotion, and the steps necessary to become a self-published author and/or small independent publisher. On …

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