Category Archives: how to market a book

Robert W. Lucas to Speak at the Orange County Public Library

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Internationally-known author of thirty-seven books, Robert W. Lucas, will speak at the Orange County Public Library in downtown Orlando, Florida on Sunday, February 28, 2016 at 4pm. The author’s presentation titled Capitalize on Your Writing: Strategies for Recognition and Making Money will … Continue reading →

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Enhancing Author Branding through Local Author Events

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Part of building a reputation as a successful author involves exposure. There are many ways to accomplish personal branding, build your author platform and market your books. One of the easiest means of accomplishing this is to seek out local book … Continue reading →

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Use Neighborhood Author Book Signings to Promote Your Books

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If you are looking for an easy and inexpensive way to get the word out about your book(s), products and yourself as an author, consider letting your neighbors know what you do. If you are like most people, the only … Continue reading →

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Florida Authors and Publishers Association 2015 Annual Conference

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Authors and independent and small publishers are again coming together to discuss pertinent issues in the areas of self-publishing and resources for authors. In doing so, they will hear from subject matter experts in the areas of publishing, marketing and promoting … Continue reading →

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Proven Book Marketing Strategies for Authors

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The only way for authors to sell books effectively is to let people know that the product exists. You may have the greatest book ever written, but unless you promote it and continually get the word out about it through … Continue reading →

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Florida Authors and Publishers 2014 Annual Conference Discount Hotel Rates Ending

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If you are planning to attend the Florida Authors and Publishers Association annual Conference (August 8-9) in Pompano Beach Marriott (800-228-9290), the last day for getting a discounted hotel room is July 15. There are three pre-conference workshops scheduled for … Continue reading →

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Four Tips on How to Become a Successful Author

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If your dream is to be a published author, there are certain things that you must do in order to succeed. Here are four tips for becoming a successful author: 1. Commit Time for Writing.  Many new and established authors … Continue reading →

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Personal Branding Quick Response Introduction

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Part of building a personal brand and building an author platform as an author is to continually reach out to others via your website, telephone, social media and through face-to-face networking opportunities (e.g. professional, social and other group meetings). In such … Continue reading →

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Customer Service Skills for Success 6th by Robert W. Lucas Now Available

Posted on by Robert W. Lucas

The top-selling customer service textbook in the United States, Customer Service Skills for Success by Robert W. Lucas, is now in print from McGraw-Hill. This 6th edition includes four-color layout with more images to enhance the content and a completely changed graphic appearance. In … Continue reading →

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The Value of Guest Blogging to Authors

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Many writers and authors create blogs based on their content expertise in order to name and brand recognition and to increase opportunities to sell their products and services. This free marketing vehicle allows you to demonstrate what you do as an … Continue reading →

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