Category Archives: Book marketing

Proven Tips for Successful Author Book Signings

Posted on June 10, 2016 by bob lucas

There are many ways for authors to effectively market and sell their books once published. Many authors and self publishers have relied of author book signings to gain exposure for themselves and their book(s). If planned and executed properly, these events … Continue reading →

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Do Authors Need a Website? – One Professional’s Viewpoint

Posted on May 19, 2016 by bob lucas

Do authors need a website? When I speak to author groups, I am often asked my opinion on that topic. Two questions that I typically receive include: “Do I really need to spend time and money developing a website?” “Should I have … Continue reading →

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Book Writing as a Profession

Posted on March 31, 2016 by bob lucas

Most people have active thoughts daily about various processes, interests, passions, people, places, things and other facets of their life that would make interesting content for a book. What they often lack is the knowledge or skills necessary to turn … Continue reading →

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4 Things To Know About the Best Nonfiction Books

Posted on March 29, 2016 by bob lucas

The best nonfiction books, and the ones that are memorable, are written with a goal in mind. Many authors dream of fame and glory when they write a nonfiction book. Others just have a message that they want to share … Continue reading →

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Robert W. Lucas to Present Capitalizing on Your Writing Session

Posted on March 25, 2016 by bob lucas

Robert W. Lucas, author of thirty-seven book and hundreds of articles, will be presenting another one of his free author events titled, Capitalizing on Your Writing: Strategies for Recognition and Making Money, at the Alafaya Branch of the Orange County (Florida) … Continue reading →

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2016 Venice Book Fair and Writers Festival Summary

Posted on March 20, 2016 by bob lucas

My first trip to the Venice, Florida Book Fair on Saturday was a good experience. Like other authors, I am always looking for new ways and venues to facilitate personal branding, share information with potential readers, do some book marketing … Continue reading →

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Enhancing Author Branding through Local Author Events

Posted on December 22, 2015 by bob lucas

Part of building a reputation as a successful author involves exposure. There are many ways to accomplish personal branding, build your author platform and market your books. One of the easiest means of accomplishing this is to seek out local book … Continue reading →

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Use Neighborhood Author Book Signings to Promote Your Books

Posted on July 25, 2015 by bob lucas

If you are looking for an easy and inexpensive way to get the word out about your book(s), products and yourself as an author, consider letting your neighbors know what you do. If you are like most people, the only … Continue reading →

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Florida Authors and Publishers Ed-U-Conference and President’s Book Awards A BIG Success

Posted on August 13, 2014 by bob lucas

The 2014 Florida Authors and Publishers annual Ed-U-Conference was just completed at the Ft. Lauderdale Pompano Beach Marriott Resort and Spa. Attendee reviews were all in the 6-7 range on a scale of 7. This year’s event included expert authors and … Continue reading →

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Florida Authors and Publishers 2014 Annual Conference Discount Hotel Rates Ending

Posted on July 14, 2014 by bob lucas

If you are planning to attend the Florida Authors and Publishers Association annual Conference (August 8-9) in Pompano Beach Marriott (800-228-9290), the last day for getting a discounted hotel room is July 15. There are three pre-conference workshops scheduled for … Continue reading →

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