Category Archives: author platform

Build Your Nonfiction Author Platform to Sell More Books

Posted on by Robert W. Lucas

Would you like to have an established list of potential buyers for your next book before you even write it? Would you like to have other people selling your book for you at no cost by sharing information about it with their networks? … Continue reading →

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Do Authors Need a Website? – One Professional’s Viewpoint

Posted on by Robert W. Lucas

Do authors need a website? When I speak to author groups, I am often asked my opinion on that topic. Two questions that I typically receive include: “Do I really need to spend time and money developing a website?” “Should I have … Continue reading →

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6 Nonfiction Book Writing Tips for Authors

Posted on by Robert W. Lucas

Writing a nonfiction book differs from creating fiction books. Nonfiction authors are typically subject matter experts and spend a good deal of time researching to find or validate information that they plan to address in their books. On the other … Continue reading →

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Book Writing as a Profession

Posted on by Robert W. Lucas

Most people have active thoughts daily about various processes, interests, passions, people, places, things and other facets of their life that would make interesting content for a book. What they often lack is the knowledge or skills necessary to turn … Continue reading →

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4 Things To Know About the Best Nonfiction Books

Posted on by Robert W. Lucas

The best nonfiction books, and the ones that are memorable, are written with a goal in mind. Many authors dream of fame and glory when they write a nonfiction book. Others just have a message that they want to share … Continue reading →

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2016 Book Fairs and Writers Conferences

Posted on by Robert W. Lucas

In my presentations to authors and publishers on how to capitalize on their books and generate revenue, one of the points that I stress relates to authors and publishers attending book fairs and author and writer conferences regularly. By getting and staying … Continue reading →

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Robert W. Lucas to Present Capitalizing on Your Writing Session

Posted on by Robert W. Lucas

Robert W. Lucas, author of thirty-seven book and hundreds of articles, will be presenting another one of his free author events titled, Capitalizing on Your Writing: Strategies for Recognition and Making Money, at the Alafaya Branch of the Orange County (Florida) … Continue reading →

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Enhancing Author Branding through Local Author Events

Posted on by Robert W. Lucas

Part of building a reputation as a successful author involves exposure. There are many ways to accomplish personal branding, build your author platform and market your books. One of the easiest means of accomplishing this is to seek out local book … Continue reading →

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