Many writers and authors create blogs based on their content expertise in order to name and brand recognition and to increase opportunities to sell their products and services. This free marketing vehicle allows you to demonstrate what you do as an author and professional. It can also provide a network to help spread the word about your books and other works.
In addition to writing articles and tips to post to your own blog, you can also approach other bloggers and offer to provide content as a guest blogger for their sites. Many are happy to accept such offers because it expands the depth of their offerings and gives them a break from having to write as frequently. Additionally, if you are a known expert, it adds credibility to their blog.
In return for your time and efforts in writing material for others, you get more content that you still control and have copyright to, which you can post on your other social media sites. This expands your reach to a larger audience as you are introduced to markets that you may not have reached otherwise and provides another vehicle for promoting your book, products, and company. An added plus is that you build links to your Website and blog by connecting with others, thus increasing visibility on search engines.
For more ideas and strategies for building an author platform by increasing visibility in order to sell more books, get a copy of Make Money Writing Books: Proven Profit Making Strategies for Authors.
