Many authors are always looking for the latest tips and strategies on being successful, becoming known, making money and selling more books. In reality, there is no one secret or strategy that will guarantee them success.
Success in the publishing world comes from a well thought out marketing plan that is developed before a book is ever published. Then it takes ongoing initiative and effort on the part of the author and those whom they enlist to assist them in order to get the word out and promote their work. This marketing is a daily practice, not a shotgun approach of doing things when the author is in the mood. If they do not spend time every day doing at least one thing to help make their book(s) visible and let people know about it, the book will likely fail.
Two motivational quotes by John Rohn and Robert W. Lucas sum up the road to success.
For more ideas and strategies on how to market yourself and books as an author and build an author platform along the way, download a copy of Make Money Writing Books: Proven Profit Making Strategies for Authors.