Personal Branding Crucial for Author Success

The key to effectively developing name recognition, selling more books, and branding yourself, as noted authors have done, is to develop a marketing plan and stick with it.

By getting people to recognize your products and associate them with your name and face, you can create a powerful revenue generation mechanism.

Personal Branding Crucial for Author Success


Try doing at least one thing per day to market yourself and/or your products. More work is better and you must be consistent in your efforts to get the word out to others about what you do to others.

Look at your calendar. What book marketing strategies do you have listed each day? If the answer is none, then you are not likely a successful writer.  You can be the best writer or most authoritative person in your topic area. However, if you simply sit in front of your computer and write all the time without letting others know what you are doing, no one will know who you are or the value of your work.

About Robert W. Lucas

Bob Lucas has been a trainer, presenter and adult educator for over four decades. He who has written hundreds of articles on training, writing, self-publishing and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain based learning and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.
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