Creative Marketing and Residual Income Streams for Authors

Creative Marketing and Residual Income Streams for AuthorsMany authors often leave money on the table by failing to follow-up their book(s) with residual products and materials that can either enhance, complement or add to their book content or serve as tangible reminders of content or characters. Think of how many well-known authors capitalize on the passion of their fans by creating a series of items that are purchased after they read the author’s book(s). For example, consider the residual and passive income streams being generated by J. K. Rowling, Jack Canfield, Dr. Suess, and Rachael Ray. Visit the websites for these famous authors to get an idea of potential products and materials you might create.

Authors can make money by creating product lines to complement and support their writing. They can also increase their personal and book brand by placing items in stores and online that remind people of books being published by the author .

Depending on your book genre, here are some potential sources of income related to your book(s):

  • Audio products (e.g. MP3, CD, or Webinars) that contain readings from the book.
  • Visual products (e.g. DVD or training sessions) of you or someone else teaching a session based on the content.
  • Mobile apps for smart-phones and electronic devices based on book content.
  • Slide presentations based on book content.
  • Cups, hats and shirts with topic themed words, concepts, quotes.
  • Workbooks that accompany the books.
  • Journals where readers can jot down notes, thoughts, ideas, and action plans based on what they think of while reading the book content.
  • Buttons with clever sayings or quotes.

For additional ideas on ways to brand yourself and books while generating passive and residual income streams, get a copy of Make Money Writing Books: Proven Profit Making Strategies for Authors.

About Robert W. Lucas

Bob Lucas has been a trainer, presenter and adult educator for over four decades. He who has written hundreds of articles on training, writing, self-publishing and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain based learning and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.
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2 Responses to Creative Marketing and Residual Income Streams for Authors

  1. Zame Khan says:

    Hello Bob,

    I purchased your book on Amazon and got to this website by selecting the link in “Make Money Writing Books.” I am so super impressed with the information, resources, and ideas you presented. I can’t imagine any author, especially first time ones, not having access to all this knowledge about book publishing and marketing; especially marketing!


  2. bob lucas says:

    Good morning Zame,
    Thanks for purchasing the book and for visiting one of my blogs. I am glad that you find value in the publication and the blog content. My goal is to share the knowledge that I’ve gained over the years so that others can benefit from it and not make some of the mistakes I have made during my career.

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