Category Archives: personal branding

Writing Articles To Build Your Credibility and Author Platform

One effective way for you to gain visibility for your book(s) and product(s) and to gain name recognition and credibility is to regularly write articles and get them published on the Internet and in print. You can also make money writing articles. … Continue reading

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Personal Branding Quick Response Introduction

Part of building a personal brand and building an author platform as an author is to continually reach out to others via your website, telephone, social media and through face-to-face networking opportunities (e.g. professional, social and other group meetings). In such … Continue reading

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Personal Branding Tips for Authors

Many authors write books because they have a variety of intrinsic or extrinsic motivators pushing them to do so. Some write because they are driven by an internal need to communicate with the world. For example, they might desire to leave a … Continue reading

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Using Personal Branding Initiatives to Create Passive Income

Writers and other professionals can enhance their image, attract more positive attention and potentially sell more books, products and services by creating a personal brand. In effect, this involves taking proactive steps to generate ongoing word-of-mouth marketing efforts through which … Continue reading

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The Value of Guest Blogging to Authors

Many writers and authors create blogs based on their content expertise in order to name and brand recognition and to increase opportunities to sell their products and services. This free marketing vehicle allows you to demonstrate what you do as an … Continue reading

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Marketing Strategies for Authors

People form an opinion about you and the products and services you represent in seconds and first impressions typically do not change, or at least change slowly. That is why you should never forget that you are always “on stage” … Continue reading

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Creative Marketing and Residual Income Streams for Authors

Many authors often leave money on the table by failing to follow-up their book(s) with residual products and materials that can either enhance, complement or add to their book content or serve as tangible reminders of content or characters. Think of … Continue reading

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Robert (Bob) W. Lucas to Appear at Seminole County Library Authors Event

Robert (Bob) W. Lucas and other local authors will be participating in the Seminole County (Florida) “Love your Local Author” book fair on February 8.  This is a great opportunity to review some of the thirty-two books Bob has written … Continue reading

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Writer’s Digest Self-Published Book Awards – Call for Entries

If you are a self-published author looking to build your author platform and gain national exposure for your book(s), check out the Writer’s Digest Self-Published Book Awards. Winners also get a $3000 in cash and registration for the annual Writer’s … Continue reading

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Writing Quote – Mark Twain

Most writers like to get paid right away for their work. Unfortunately, without prior previous successful writing or publication experience it is difficult to find a person, publication or organization willing to pay them. As a result of a lack of paid writing … Continue reading

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