Category Archives: personal branding

Robert W. Lucas to Speak at Florida Writers Association Mini-Conference

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Author Robert W. Lucas to speak at Florida Writers Association mini-conference for nonfiction authors at the Hilton Orlando/Altamonte Springs on June 25, 2016. Along with Bob, other successful authors and other writing industry professionals will conduct sessions designed to help current and aspiring authors build their … Continue reading →

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Do Authors Need a Website? – One Professional’s Viewpoint

Posted on by Robert W. Lucas

Do authors need a website? When I speak to author groups, I am often asked my opinion on that topic. Two questions that I typically receive include: “Do I really need to spend time and money developing a website?” “Should I have … Continue reading →

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Book Writing as a Profession

Posted on by Robert W. Lucas

Most people have active thoughts daily about various processes, interests, passions, people, places, things and other facets of their life that would make interesting content for a book. What they often lack is the knowledge or skills necessary to turn … Continue reading →

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4 Things To Know About the Best Nonfiction Books

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The best nonfiction books, and the ones that are memorable, are written with a goal in mind. Many authors dream of fame and glory when they write a nonfiction book. Others just have a message that they want to share … Continue reading →

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Robert W. Lucas to Present Capitalizing on Your Writing Session

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Robert W. Lucas, author of thirty-seven book and hundreds of articles, will be presenting another one of his free author events titled, Capitalizing on Your Writing: Strategies for Recognition and Making Money, at the Alafaya Branch of the Orange County (Florida) … Continue reading →

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2016 Venice Book Fair and Writers Festival Summary

Posted on by Robert W. Lucas

My first trip to the Venice, Florida Book Fair on Saturday was a good experience. Like other authors, I am always looking for new ways and venues to facilitate personal branding, share information with potential readers, do some book marketing … Continue reading →

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Enhancing Author Branding through Local Author Events

Posted on by Robert W. Lucas

Part of building a reputation as a successful author involves exposure. There are many ways to accomplish personal branding, build your author platform and market your books. One of the easiest means of accomplishing this is to seek out local book … Continue reading →

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Use Neighborhood Author Book Signings to Promote Your Books

Posted on by Robert W. Lucas

If you are looking for an easy and inexpensive way to get the word out about your book(s), products and yourself as an author, consider letting your neighbors know what you do. If you are like most people, the only … Continue reading →

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Maya Angelou Quote About Becoming a Writer

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Many people aspire to get their name and ideas into print with articles and books. Unfortunately, many do not know how to become a writer and are either unwilling to invest the time and effort required to develop the skills necessary … Continue reading →

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Four Tips on How to Become a Successful Author

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If your dream is to be a published author, there are certain things that you must do in order to succeed. Here are four tips for becoming a successful author: 1. Commit Time for Writing.  Many new and established authors … Continue reading →

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