Category Archives: how to market a book

Ideas for Creatively Marketing Your Books

It is not enough to simply publish a book and expect it to sell. Part of your marketing strategy should contain ways to stay in front of your audience by writing articles that tie to the book theme or content. … Continue reading

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Florida Authors and Publishers Association SPRING CONFERENCE – March 8, 2014

It is still not too late to register for the March 8, 2014 Florida Authors and Publishers (FAPA) Spring Conference. This year’s event will be held at NOVA Southeastern University off I-4  near the Millenia Mall in Orlando, Florida. from noon-5:00 … Continue reading

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Marketing Strategies for Authors

People form an opinion about you and the products and services you represent in seconds and first impressions typically do not change, or at least change slowly. That is why you should never forget that you are always “on stage” … Continue reading

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Creative Marketing and Residual Income Streams for Authors

Many authors often leave money on the table by failing to follow-up their book(s) with residual products and materials that can either enhance, complement or add to their book content or serve as tangible reminders of content or characters. Think of … Continue reading

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Writer’s Digest Self-Published Book Awards – Call for Entries

If you are a self-published author looking to build your author platform and gain national exposure for your book(s), check out the Writer’s Digest Self-Published Book Awards. Winners also get a $3000 in cash and registration for the annual Writer’s … Continue reading

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2014 FAPA President’s Book Awards Announced

 Florida Authors and Publishers Association (FAPA) is pleased to announce the guidelines for the 2014 FAPA President’s Book Awards, which recognizes book publishing excellence and creativity in design, content and production for North American authors and publishers! The awards are bigger and better … Continue reading

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Book Marketing Tip with Quote from P.T. Barnum

You can be the best writer and author in the world, but if you do not tell the world about yourself and your works, nobody will ever know it. The reality is that all successful authors regularly promote and share … Continue reading

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Robert (Bob) W. Lucas to Present at St. Augustine, Florida Ancient City Writers Group – January 18, 2014

Internationally known author and training consultant, Bob Lucas, will be facilitating a session on personal branding at the Florida Writers Association Ancient City Writers group meeting on January 18, 2014. The meeting will be held from 10:15-12:00 at the St. Augustine … Continue reading

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Sale on Kindle Version of Make Money Writing Books by Robert W. Lucas

From December 28th, 2013 until January 5th, 2014 you can get a discounted electronic copy of Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com The key to successfully making money as an author and/or self … Continue reading

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Independent Bookstores Making a Comeback

There is good news is that smaller book sellers have begun a slow comeback. This provides opportunity for local owners, their community and customers in their areas. Rick Townley recently wrote and article that appears in the Washington Times titled Independent bookstores … Continue reading

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