Author Archives: bob lucas

About bob lucas

Bob Lucas has been a trainer, presenter and adult educator for over four decades. He who has written hundreds of articles on training, writing, self-publishing and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain based learning and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Writing Nonfiction Books for Profit, Fame and Personal Satisfaction

My personal experience and opinion related to writing nonfiction books is that it is something that is relatively easy to do when compared to fiction writing. That is not to say that writing nonfiction books does not take talent, knowledge … Continue reading

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Nonfiction Book Writing Process – Getting Your Book Into Print Fast

Have you ever read one of those articles titled something like, “Proven Strategies for Writing a Book in One Month” and thought — “No Way?” I must admit that I have always been skeptical of this concept. But using my nonfiction book writing process, which … Continue reading

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Writing Marketable Nonfiction Books – A Proven Process

Many new authors struggle with writing marketable nonfiction books. In reality, it is a process of researching and planning content that will satisfy reader needs, wants and expectations. Fiction books typically revolve around characters, situations, plots and other real or imagined … Continue reading

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Social Media for Nonfiction Authors – Take a Common Sense Approach

There are billions of blogs and websites on the world wide web. For that reason, your chances of becoming number 1 are about as unlikely as winning the lottery. Still, that does not mean that you should avoid an online … Continue reading

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Write Nonfiction Books that Sell (Part II) – The Business of Being An Author

In Part I of this article, How to write nonfiction books that sell, I shared four phases of nonfiction writing that I use. That is the process that I follow when creating a new manuscript. Those phases are: Select a marketable … Continue reading

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How to Write Nonfiction Books that Sell (Part I)

My first three nonfiction books were published in 1994. Thirty-seven books and compilations later, I am still working to perfect my technique in order to write nonfiction books that sell. Like most authors, I have made mistakes along my path … Continue reading

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Book Cover Design Secrets That Help Sell More Copies

Whether your book is traditionally or self published, the book cover design is a crucial element in helping guarantee sales. Obviously good book content is critical, but the first thing that a potential reader encounters will be your cover. For that … Continue reading

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Build Your Nonfiction Author Platform to Sell More Books

Would you like to have an established list of potential buyers for your next book before you even write it? Would you like to have other people selling your book for you at no cost by sharing information about it with their networks? … Continue reading

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Starting a Nonfiction Book Writing Business

There are many things to remember when starting a nonfiction book writing business. So that you do not forget anything, use a checklist and tap into the volume of free and inexpensive resources available on the Internet and through other resources. … Continue reading

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Essential Resources for Writers

If you are like me, you sometimes pause when writing a sentence in an article or book and try to recall a rule of grammar, syntax, or punctuation. Obviously, we want to get it right. More importantly, readers who know the correct … Continue reading

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